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Lucid vs. Novaform

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Lucid

Lucid mattresses have been selling mattresses online for almost 10 years and they have a wide variety of gel memory foam, hybrid, and latex mattresses. By selling mattresses by differing thicknesses, they offer a wide variety of mattresses in different firmness ranges, while using the same materials in essence. While customers like the price of these mattresses, there are some who experienced issues with sagging and durability. Those that did the best reported using the mattresses for temporary solutions.

Novaform

Novaform mattresses are well known for being sold in Costco warehouse locations. Owned by memory foam developer and manufacturer Innocor, nearly all of the mattresses sold by Novaform are memory foam mattresses. Also found at popular retailers like BJ's and Sam's Club, Novaform's product offering and quality differs slightly per retailer. However, overall, with a variety of mattresses in different thickness options, Novaform gets some good initial feedback from customers. Still, there are some reported issues with heat retention, firmness, and initial comfort in some cases.

Based on our aggregated reviews and our scoring method, we recommend Novaform in this match up!

See Our Full Review of Novaform

See Our Top Mattress Choices

Mattress Score

Overall Score:
Lucid: 7.3/10
Novaform: 7.8/10

Customer Satisfaction:
Lucid: 6.9/10
Novaform: 7.7/10

Price Value:
Lucid: 7.3/10
Novaform: 8.2/10

No Back Pain:
Lucid: 8.1/10
Novaform: 8.4/10

Price:
Lucid: $119-$699
Novaform: $225-$999

Lucid:
Get Yours Now

Novaform:
Get Yours Now


Lucid's Owner Satisfaction

Getting a sense of how customers feel about mattresses can direct shoppers towards good options. Unfortunately, customers don't always have good things to say about these mattresses. Some report being comfy, but there are some who have had bad experiences. If you are considering buying, there are more details about mattress specifics below.


Lucid's Supportiveness

In terms of having lasting supportiveness, these mattresses have mixed signals from customers. Some customers feel comfortable and well supported, but others didn't feel entirely comfortable. If you have a heavier body type than average, you should take a look at more reviews to make sure you find the right match for you.

Edge Support
Edge support is extremely important for those that want to sit on the side of their mattress without dipping down or becoming uncomfortable. Some folks may find these mattresses to not provide adequate edge support for them.


Lucid's Durability

We all want a long lasting mattress, and when instead we get a mattress that hurts our backs after a couple months, we feel awful. However, now more than ever, it is getting harder to find lasting comfort. With more choices than ever, many companies are sacrificing quality to make a quick dollar. When it comes to these mattresses, some sleepers had issues with durability. That doesn't mean that it will happen to you, but make sure to read the warranty and return policies before purchasing.

Novaform's Owner Satisfaction

There are is some negative input about these mattresses. Some sleepers report feeling satisfaction with their new bed, but others not so much. Due to this, it's harder to predict whether one of these will sleep perfectly for you. Take a look below to learn more about the specifics and to see if the mattress will work for you.


Novaform's Supportiveness

Some folks feel good with the support in these mattresses, but some others have complained about loss of support. For those that are sensitive to support because of health reasons, do some added reading to make sure the mattress you buy fits you.

Edge Support
There are some mixed reports about edge support for these mattresses. Some have been happy with even support throughout the mattress, but others had issues with supportive comfort and changes in support.


Novaform's Durability

These mattresses may not be as durable over the long term as you'd expect. Over a shorter than average time period, some sleepers have had issues with durability and feel. If you are looking for something with lasting support and would consider yourself plus-sized, you may experience good comfort initially, but take a look at the mattress specifications and reviews before buying.

Browse Lucid Customer Reviews

Fantastic delivery.
Fantastic delivery.....the mattress arrived in two days. We laid the mattress out on the platform for the bed and patiently waited the 48 hours for the mattress to expand. This 10'' mattress expanded to 9 1/4'' on one side and 9 5/8'' on the other side which, although is less than a 1/2'' differential, means that the mattress is not level. This also means that the mattress does not fill up its cover, which is intended for the full 10''. I scoured foam mattress websites and this mattress was advertised to be 'medium firm' and is the firmest mattress Lucid offers. Unfortunately, the mattress really isn't all that firm at all. It's a fine mattress if you don't mind the baggy cover and a spongy mattress.

We have a double mattress made by Dormia, which is firm and we like. We were trying to find that mattress again, but couldn't seem to find it. After reading all the product literature we could find, we thought this was the right mattress.

I'm trying to return it, but, of course, this mattress that expands after the box is opened will not fit in the box it arrived in. I'm having difficulty returning it because it needs to be returned in the box it came in.....

On the other hand.... I finally was able to return the mattress (which was no easy task packaging, etc, and we had to bundle it and wrap it in plastic) and Amazon was great and timely in issuing a refund.

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MOST COMFORTABLE MATTRESS EVER
MOST COMFORTABLE MATTRESS EVER. If you are thinking about a foam mattress, buy this one. BUY IT NOW.

This is the second one I've bought. The first one had to be sold because I was moving and couldn't take it with me. Sleeping without it for a year and then getting a second one really proved how much more comfortable this is and how much better I sleep on it.

With both of them, there is a definite smell because it's foam and it comes vacuum-sealed and rolled in plastic. The smell will happen, it's just a fact. But in neither case did it linger or ever become so strong that I thought it was outrageous. In both cases I opened the mattress, let it expand, and slept on it that night without any smell issues. If you're pregnant or super-sensitive to smells, this might set you off, but after a day, I didn't notice a smell anymore at all.

The delivery is fast and it's really easy to just unroll it onto your bedframe and let it expand into its final shape. And moving it around once it is expanded is pretty simple too. It's not the lightest mattress but I don't find it any more heavy or cumbersome than a traditional spring mattress.

We're talking about having to upgrade to a queen or king size when we move again and I will absolutely be buying either of those sizes in a lucid memory foam.

This was a bad purchase. The bed just sinks into a hole ...
This was a bad purchase. The bed just sinks into a hole no matter how many times you flip it around. It destroyed my back. And the warranty (which says it's 25 years) wasn't true. I had contacted the company within 2 months pf purchasing the mattress and got no where with them.

Like waterbed - if you like that kind of thing
Couldn't sleep comfortably on this mattress. Instead of fitting to my body - it simply sank to my body. Perhaps its me, I need a firmer bed - if that's you - don't get this (1,000 years ago I owned waterbed - its something like that - maybe better when I was 20 - but not now in 40s).

I would not reccomend this brand after 5 years, we're shopping for a new one
if you remove the fitted zippered cover, there's tiny shards of what looks like fiberglass or something. It kind of scares me to think about it.

Would not buy this one again. So we just deal with it and bought a sealed waterproof cover for it hoping we never have to remove the cover again.

After 5 years, there is certainly 2 'dipping' spots on each side (We rotate the mattress 4x each year but you can only swap it 180 degrees and can't flip it). I find it very difficult to sleep in anywhere but the depression (it'll be like sleeping on a hill). I don't notice it if I lay directly in the exact center though. I think after 3 years I should have bought a different one (supposed to be warrantied for 20?)

A dumpster full of trash is a better quality bed...
I thought initially that having a bed shipped to the door of my new house instead of using my old one would save me a headache. It turns out I was wrong as this bed has broken down in less than 1.5 years of just me sleeping on it (I'm a 200lb athletic built man). I would expect more from a bed, but I should have known. Next time I'll choose a Costco bed as they have better warranties. The bed has broken down on both the right and left side. It fills almost as a mountain range separates me and the other side of the bed because the edge has sunk so much. I can not sleep on my stomach as the destroyed support hurts my back. This bed may as well be an airbed. Just because it has good reviews does not mean it is even nearly as good as a $500 bed.

Awesome bed - I've had it for more than a month now.
Make sure you air it out before using it, and use the proper base (you want a base specifically for memory foam beds). These beds can carry some heavy fumes if you don't air them out enough, so make sure if you're chemically sensitive to give your bed plenty of air-out time.

When I received mine (full-sized) I took it out of the plastic and let it air out for about a week before using it (this gives it time to "fluff" as well), then I covered it in a mattress protector (plastic) because I'm more sensitive to the smells. But the mattress feels WONDERFUL. I've not slept so well in ages. It was perfect for me, and took care of my back issues. But again, you may have to cover it well if you're extremely chemically sensitive.

Sloping Mattress
I purchased this mattress in October 2015 and the bed frame recommended for it as well. The bed was fine for 6-8 months and then began to sag on the sides and I am the only one sleeping on it. I basically have to hoist myself up to the middle of the bed so I don't feel like I'm going to roll off the bed. I've been having quite a bit of trouble sleeping lately and I think that it's because while I'm sleeping and turn over I feel like I'm going to fall off. The middle of the bed feels the same as when I first purchased it. I guess that you get what you paid for.

Great comfort & tremendous value, If it lasts for years!
I've shopped & procrastinated about buying either a memory foam type mattress or a "sleep number" type mattress for several years. After years of tossing & turning from side to side ( I'm a large framed [read ex-football player/coach] man) on our inner-spring bed, I finally decided to give this bed a try because of the price - $239.99, plus ~$80.00 s&h. for a queen size mattress. Should have done this a long, long time ago. I still roll over once or twice per night, but not on the nearly houly schedule I used to keep. We've only slept on it 2 nights. I'm not totally ache free in the a.m. but I'd have to say an 90% reduction in morning ache & back pain would be about right. If you're thinking about a memory foam mattress, don't keep putting it off. These inexpensive mattresses are great! Lucid mattress - $239.99, shipping - $81.80, good night's sleep - priceless!

Best mattress I've every owned
Hands down...this is THE best mattress I've ever owned. My sister has a genuine tempurpedic bed and it's basically the same thing. Although hers came with a box spring and this is JUST the mattress itself, mattress-wise, hard to tell the difference. This one is just a tad firmer than the bed she owns but I like firmer mattresses to begin with. I've never slept better in my life before getting this thing. I used to have trouble falling a sleep at night if I took a nap during the day, but this bed alleviates that issue. Also, I don't wake up with any weird pains anywhere on my body. I wish I would have known about this "steal" sooner...

Great quality for amazing price!
We have shopped, and shopped, and shopped for mattresses and I have never seen a deal this great even at the discount places or the places with defective mattresses. We bought this mattress for our little boy who is in a torso cast (to treat his scoliosis) to help him be more comfortable at night. I might also grab one for our guest room at this price.

6/20/11
Just wanted to update my review after using this mattress for the past 6 months. At first I was a little skeptical since it was firmer than the mattress I normally sleep on, but I LOVE it. I often fall asleep in my son's room (where this mattress is) and if he is gone for the night I sometimes sleep in his room instead on mine so I can sleep on this mattress.

New Mattress, New Me, New World
For the past four months, I've slept upon a large, granite slab. People called me grumpy, troll-like, "unpersonable" in interviews. Last night I fell asleep upon this cloud, like the backs of soft puppies; a thousand daisies cradled me like an infant. Sleep beckoned me like a warm, familiar friend, breathing life back into my tired soul. Today, I awoke as a new person, 99% certain I have discovered the cure for cancer, pollution, and old people smell just from a single night of glorious sleep upon this heaven-sent Lucid 10" Memory Foam Dual-Layered Mattress. What will tomorrow hold? Will I find a renewable energy source? Save an endangered species? Lead the way to world peace? All I know for sure is that my night will be filled with ecstatic slumber.

Note: If any of you have ever slept in a jail cell before, it's basically the opposite of that.

Memory foam rocks! Firm mattress.
This mattress came rolled up (compressed). It has a soft white cover which can be unzipped and washed, I think. It was heavy but I was able to lift it by myself and drag the box up a flight of stairs. I have never owned a memory foam mattress before so I was expecting it to be lighter. When I got it upstairs, I removed the packaging, and unrolled the mattress, which decompresses into its original form.

The mattress is as supportive as my regular mattress. I consider this one to be firm. I would recommend this mattress. There is an odor which is similar to latex paint, but it is fading. I have been sleeping on this mattress for a week and it I love it.

This is a GREAT mattress for the price!
I was not really sure what to expect when this mattress arrived. Thankfully it did not take long for us to know we made a good purchase! This mattress is firm yet soft and comfortable at the same time. We went ahead and bought two of them at this bargain of a price and both are very comfortable! Don't hesitate to grab one of these up. I switched out a $1,800 mattress for one of them I got and am so glad I did! If you are wanting a better mattress but don't want to pay an outrageous price, then I suggest one of these!

and although the size was too wide initially I was able to easily cut off a few inches using a kitchen knife ...
Absolute heaven! I bought this mattress for my Freightliner Cascadia, and although the size was too wide initially I was able to easily cut off a few inches using a kitchen knife to fit my sleeper perfectly. When I first laid down on this mattress I could not believe the difference from my previous mattress, it made my previous mattress feels like a bed of nails in comparison. This mattress sleeps just as good or even better then my $2,000 mattress at home. I had a 2 inch memory foam pad that I bought from Walmart to help my old mattress that I added to this mattress for overkill effect and now it feels as if I'm sleeping on a cloud. I'm 6 '3 260 pounds, this is just my opinion but I think this is a great mattress initially I'll have to see how it holds up down the road

This was a terrible item. Quality was lacking and became very...
This was a terrible item. Quality was lacking and became very, very uncomfortable after a short amount of time. The price may be low - but I do not recommend this item. Thumbs way down.

So good, we bought three!
This mattress is wonderful. I first purchased two queen-sized mattresses a couple of years ago for my kids. I was a little iffy about ordering them, but knew that with Amazon's return policies, it was worth checking them out. I had no idea how I'd ever get them back in the packaging if they turned out to be a disappointment, but I ordered them anyway. Fortunately, I never had to figure out re-vacuum seal a queen sized mattress back down into a small box, because these things are great!

They do have a sort of funny smell at first, but nothing horribly offensive. We just opened up the windows and let them air out as they inflated. The short-term smell was worth putting up with, in order to have such a comfy mattress, at such an affordable price. My kids were thrilled, and so excited to have a bigger bed. Especially my son, who is so tall that his feet no longer fit onto the twin bed we were replacing.

That was over 2 years ago, and the mattresses are just as good as the day they we unpacked them. There are no dips or uncomfortable areas, just wonderful, comfortable mattresses. This past autumn we set up a spare room for my in-laws, so they could come stay with us for a couple of weeks, and we knew we had to have another of these for their use. Again, we have had a wonderful experience, and are pleased with our purchase. My mom came over and reclined on it to try it out one day, and was shocked at how great it was for the money, and has determined to replace her own with one of these.

My mother and father-in-law were both surprised at how comfortable the mattress was, as they knew how much we'd spent on it. I'm sure they were a little worried about sleeping on it, and having sore backs for two weeks. Instead, they were both pleasantly surprised at how well they'd slept, which was just as well, if not better, as they did on their own brand-new $1500 pillow top mattress. I'll certainly never go back to a traditional mattress.

I'd recommend
So far my husband and I love this mattress. It is on the firmer side, yes, but it still fits to your body and is still comfortable. Otherwise you'd sink right through it. After having it for over a week it's definitely a lot more flexible so it will get better over time. If you want more of the memory foam "sinking into" feeling I'd suggest a memory foam mattress pad topper maybe 2-3in deep, but it's not necessary. I'll update this review if anything changes.

A great bed at a great price.
This bed is great. I think it was a total shipping weight of 67 lbs. Heavy, but not terrible for one person to carry. Used two people to take it up the stairs to make it easier to navigate. Quick set up, in the box is just the bed and some plastic wrap. I didn't think it needed to wait 24 hours to be used, but I still did anyways. Wow, this mattress is great. It isn't a 5 star mattress compared to $1000 mattresses, obviously. But for the price you pay, this thing is great. I am not sure how long it will last, I have only had it a month or so. But for the price, if it does only last a couple of years I will be happy with that.

I regret nothing about purchasing this. Prior to buying this I had a $600 spring mattress, this is far more comfortable. I really feel like a get a better night's sleep on this thing.

Good Matress for the money!
I must admit that I did not know what to expect when I ordered this mattress. I did know that similar mattresses like Tempur-Pedic sell for over $1,000.00. I also knew that my 10 year old innerspring Sealy mattress was killing me. I hurt every morning when I woke up.
I shopped everywhere; locally, as well as online, including E-Bay and Craig's List. The price was what caught my attention. It was $100.00 less than the best price I could find. That made me skeptical, because you get what you pay for. In looking at other memory foam mattresses online, it seemed that memory foam mattresses were a good item for scam artists..... if you have looked, you know what I mean.

What eased my skeptical mind with this particular mattress was the 20 year warranty. I saw NO other comparable warranty, so I purchased it.

Once again, when UPS delivered it, I had my doubts..... it came in a box. I began wishing I had not bought it, but carried it upstairs to my room, and opened the box, figuring that I had to put it together, or something. Turns out that it was just rolled up very tightly, and wrapped in plastic. We unwrapped it, and it started expanding quickly.

The first night sleeping on it was unbelievable! I slept like a bear in hibernation! But the best thing was that I was not hurting the next morning! I would recommend this mattress to anyone looking for a good deal on one. It really surprised me in more ways than one.

Very Good Value for the Price Paid
This is a very well manufactured mattress. The mattress will mold a shape to your body cavity and reshapes itself after you get up (memory foam). I did not experience any oder of the foam as stated in other reviews. The mattress went from 2.5 inches to 8 inches in about 8 hours and expended to the full 10 inches in 30 hours. I was able to donate the old mattress to our local furnature bank. I am well well satisfied on this purchase, it arrived in a few days from the initial order by Fed Ex.

firm but good
As other reviewers have stated, this is indeed a firm mattress. Being a fan of softer ones myself, it took a little adjusting. I still plan to invest in a mattress topper eventually for that little extra snuggle factor; however overall, for the price and convenience, you can't beat this mattress. If you need a bed fast, at a great price, just get this one. I would prefer a bed that's a little on the firm side than one that'll sink in the middle after a short time anyway. Also, if you're used to innersprings as I was, this might feel a little weird for you too (ie. it doesn't bounce- obviously- memory foam) so no jumping on the bed. Darn. But, as far as memory foam mattresses go, this is tops.

I will never sleep on anything else again
I have had this mattress for about 2 years now. I originally purchased as a temporary bed until I could afford something better, but I will never sleep on anything else again. This mattress surpassed my expectations. First impressions are that it might be too firm, but don't let it fool you. I wake up in the same position as I fell asleep and have NO aches or pains....ever. I was also concerned that over time the mattress might "break-in" or sag where I sleep - this hasn't happened. The bed still feels like the first day I bought it. If you think you'll get more for your money by spending $1,000+ on a name brand memory foam mattress, I challenge you to try this first. You won't be disappointed. The protective cover is also a nice touch. It is soft and velvety, not crunchy or cheap like some other protective covers. Over time if the fabric pills just flip it inside out and throw it in the wash.

comes in a vacuum roll and it is easy to move around compared to a traditional bed
This was my first real memory foam bed. This is firm very firm. Took me a while to get use to it. Not a bed meant for side sleepers as you do not sink into the bed. I am now using it as a guest bed. Smell goes away in a couple of days in a well ventilated room. comes in a vacuum roll and it is easy to move around compared to a traditional bed. Price cannot be beat here on amazon.

Set up quickly and is great to sleep on.
My daughter recently moved out taking her bed along for the ride. Unfortunately this left an empty spot and nowhere for guests to stay. We decided to size down to a Twin XL instead of her queen. (1) Because it takes up less space in my office and (2) Although we want them to be comfortable, we don't want them to be "too" comfortable (lol).

The LUCID 10 inch memory foam Twin XL mattress arrived in a rectangular box that was manageable even by myself. It weighed about 49 pounds, but I was able to get it up 2 flights flipping the box end over end. Once out of the box, it was double wrapped in plastic. You remove the first layer that will allow the mattress to roll out flat. The 2nd layer, once removed, allow the mattress to expand. One word of advice... the mattress rolls out upside down, so flip it before taking the plastic off. Although my Twin XL was easy to manipulate fully expanded, I can imagine the larger mattresses would not be (floppy and squishy).

Yes, the mattress smelled initially. We had it in an upper bedroom with the ceiling fan going on high. After about 24 hours the smell was gone and I could "dress" the mattress. I felt it inflated completely and laying on it I thought it was very comfortable. I am a squishy bed kind of girl and wondered if this more firm mattress would be a no go for me, but I could see sleeping on it. I wanted it a little firm as I set the bed up sideways to look more like a day bed (wanted people to be able to sit on it and not fall in).

Sleep test... my daughter came home for a visit. She is also a very squishy bed lover, so again I worried. Her first night she slept "eh, ok". Her second night was much better and she said that it was just a matter of getting used to memory foam compared to her spring mattress. Overall she liked it and would recommend it!

Glad I didn't waste my money on a Temper Pedic! I LOVE LOVE LOVE this mattress!!!! Twin XL 10"
Excellent quality. No horrible odor like some reports. HUGE FIRM COMFORTABLE MATTRESS! Better quality than the mattress selection at Sleepys. This mattress was a huge gamble for me and I am glad I did it. We are very pleased. I think I am a bed snob. I love to sleep and I love to sleep on comfortable beds. We spent over $2000.00 on a Stearns and Foster Mattress and personally, this LUCID by LinenSpa 10" mattress is better than any mattress I have ever slept on. My daughter is in heaven. I know where I am sleeping tonight. Can't wait to purchase the 12" king Sized for hubby and I.

Very good beds
These beds are very good beds, and represent some of the best value for the money in mattresses. The beds take a few days to reach full depth. We had bought these for ikea malm bed frames, because these mattresses are better quality than ikea's cheaper mattresses and full depth. The depth is important so it fits sheets without pulling off (important for kids beds where it is a challenge to get them to make the bed in the first place). Unfortunately ikea full frames are 53" wide and these mattresses are 54"+, even when fully expanded they still curve out in the middle. The difference prevents the mattresses from fitting down in the frame. I had to fabricate a 'box frame' out of 2x3's and the bed support slats to push the mattresses up almost flush with the top of the bed frame. Not a big deal since I enjoy my occasional home improvement projects...

The beds are definitely comfortable. I may consider getting one for ourselves in addition to the kids in the future. I could see if you were a sleeper that rolled a lot these would not work for you. When you sleep you create a depression that wants to re-center you when you try to rotate. Likely consistent across all foam type mattresses though. The kids have been super happy with the upgrade from traditional twin spring mattresses.

Would buy again, and have two of them already.

Best Mattress I've ever had - at an exceptional price!
Up until I purchased this mattress, I'd suffered from headaches, severe back aches, and general soreness every day - and I'm only 27! After sleeping on this mattress for only a few days, the difference was remarkable. No more back pain, little to no head aches, it was amazing! I wish they sold it in King size - I'd buy it on the spot to place in my other bedroom. Some reviews mentioned an odor, but I did not experience this, and the mattress swelled up just like it said it would when I pulled it out of the box. Absolutely worth the money, I'd suggest it to anyone.

Highly recommend- exceeded expectations
Great mattress. Bought the twin for a college apartment. The mattress came rolled in plastic inside a box- which fit easily into the back of my Honda pilot (with a bed frame and a dresser as well!). It's not super heavy- I lifted it with my daughter, but my son, who is 6'3", could carry it by himself (when in the box- outside of the box it's unwieldy, because it's big, and fluffed up). When we took off the plastic and unrolled the mattress, it quickly puffed up- and became 10 inches. Initially it looked about 3"- which is how they get it in a relatively small box. BE CAREFUL when unboxing it- there are lots of large silica gel packs in the box- a few of ours had broken and there were little pieces everywhere. We heard them sliding around, and opened the box outside (thank goodness). We didn't find much of a smell (we thought there would be, and were leaving it alone for a few weeks to air out) but I didn't notice much at all- so my daughter could have used it the same day. The mattress is thick, and very comfortable, and comes with a nice cover. It fit the twin frame we got on Amazon perfectly. I could not be happier with this purchase. Loved the packaging. Love the product.

THANK YOU for such an amazing BED!!!
I had recently purchased a "memory foam" bed from Amazon and had to return it because the bed had never fully risen to the height it was advertised at and the bed was just too darn uncomfortable. So you can imagine I was worried about my purchase of yet another item from Amazon. To my much needed surprise the bed is extremely easy to remove from the packaging and had risen to true size within 12 hours! The bed is so very comfortable and the extra long size is magical (I have a boyfirend that is 6'6") and his feet do not hang off anymore!! The price is very reasonable for the quality and it comes with a 25 year warranty... BUY THIS NOW!

besides that it comes with a nice 25 year warranty
i have been sleeping with a mattress and box spring for way to long, ive been wanting one of these since i first slept on one at my moms house. when i started to look up mattresses i decided to look at this one. one it is a 10 inch memory foam mattress. besides that it comes with a nice 25 year warranty. it comes delivered my fedex and it surprisingly comes in a fairly small box. the mattress arrives flat and rolled in plastic and inside of the box. when you remove it from the box it has to sit flat on the ground for 48 hours so it can become the size that it is supposed to be. i recommend doing that in the room that you are planning to use the mattress in because once it is at its original size it is a pain to move it. ive had it for a few months now and im in love with this mattress

The BEST MATTRESS I have EVER purchased!
LUCID 10 Inch Memory Foam Mattress - Dual-Layered - CertiPUR-US Certified - 25-Year Warranty - Queen
I was in need of a twin bed mattress, and needed it delivered quickly. I was super happy to find this great buy on Amazon, and with my Prime membership, I received it with free shipping in a few days to my door. Can't beat that! The mattress was tightly packaged in a box, and when In opened the mattress's plastic covering, it started expanding almost immediately. Within 2 hours, it had expanded to the full 10 inch depth, and was ready to sleep on. I did not notice any chemical odor that some other reviewers noticed. The only thin g I would change is that the little bag of dehumidifier's(?) had broken, so when I took out the mattress from the box, they spilled all over my wood floor. Since they are clear, it has taken me almost a month to find them all, and I am still finding 1-2 daily. But, that is a small price to pay fore this great mattress! I was happy to experience great sleep from the very first night on this mattress. I'll definitely purchase another one if my bedding needs change again.

Fluffy Clouds
This mattress gives the most AMAZING night of sleep! I had a memory foam mattress years ago and I was so sad when I got rid of it. BUT when I bought this one OHHH MYYY GOD! It is like I am sleeping on a fluffy cloud EVERY NIGHT! Nothing is better than a good nights sleep and at this price you can afford one for everyone in the house. I know I definitely feel spoiled every night that I get to sleep on my mattress.

GREAT Mattress!
I was shopping for a new mattress for months, because my old one was causing noticeable back pain and some twinges/cramping. I'm notoriously cheap and a determined bargain-hunter, but even I was a bit skeptical about a king-sized memory foam mattress for such a low price compared to the competitors. However, I've been sleeping on this bed for 3 weeks now, and I can honestly say that I did not sacrifice quality or comfort at all. I would have given it 5 stars, but (as other reviews have stated) this should not be described as a firm mattress. I didn't want a firm mattress though, so it's perfect for me. The best part? Not a bit of back pain or even a single twinge since I received this bed!

UPDATE: I've been sleeping on this bed for over 18 months now, and it's held up perfectly- no loss of firmness, shape, anything, it's still 100% as good as the day I got it. I love it. It's the best money I have EVER spent. Don't waste your money on a more expensive one! I've sent a few friends links to the listing and they've bought it too

Affordable memory foam mattress that feels expensive
I purchased this to replace a spring mattress that came with abedframe that I got on craigslist. It was new, but definitely not luxury. After a year or so, I decided to start shopping around for something that would be comfortable, yet affordable.
After browsing Amazon (my favorite place to start), I came across this highly-rated mattress and, based on the reviews and the price, decided to give it a go.
With prime, I got the mattress a few days after I ordered it. I popped it out of the box and let it expand in the living room for 48 hours (as indicated). I think it was fully expanded after 24, but I let it go the whole time just to be sure. It comes in a box, wrapped in plastic inside, and has a removable mattress cover that is very thin (but does the job and is easy to remove and clean).
I didn't think to remove the plastic covering while it was expanding, and when I finally went to put it on my bed, got hit with a smell akin to paint when I tore open the plastic. It was very strong and gave me a headache just like I get when I'm around fresh paint (like when I repainted the walls of my house). I left it on the bed with the window open and fan on, and after a day the strong smell was gone (totally gone after 48 hours... should have done this while I was waiting for it to expand).
After the smell was gone, I added my sheets (they fit perfectly, which matters a lot to me since I hate when they slide off the corners) and blankets and climbed in... HEAVEN! Like a cloud that you're not afraid will dissipate and drop you to earth. As I lay there, I felt my aches slowly leave my body, and pretty soon I was waking up. I NEVER fall asleep that easily! This is definitely a winner in my book.
I'll check back in after a while and add an update.

Great deal , done with mattress, box springs!
Great deal, firmer than I expected. Not a problem. 25 yr. warranty. No more mattress and box spring sets. We replaced a king with a king and used the memory foam topper we had to soften it a little. Well pleased with Lucid customer service I talked to prior to purchase.

loooooove it
everybody who knows about our bed is jealous for what a good price we got it. and it feels great

So far so great!
I did a plethora of research before purchasing this product. My wife and I had been sleeping on a spring mattress for 5 years that was starting to sink to the middle, so we decided to purchase a new bed for ourselves for Christmas. I didn't really know which way we should go, but I knew my parents had a Temperpedic and love it, so I figured we should try memory foam. The only problem is I am 27 and cannot quite yet afford a mattress of that stature at this point in my life. I came across Lucid on Amazon early in my searches and it caught my eye right away. We have been sleeping on it for a month, and it has been the greatest investment we ever made. For the whole king bed (mattress, frame, sheets, skirt) we spent less than $500 and it has been worth 3X that much! I will touch on a couple points that I read in reviews and give my thoughts:

Several reviews spoke of back pain early into their experience with this bed that subsided. In one review the guy mentioned that it felt like a "good pain". I wasn't quite sure what that meant until I slept on the bed. I too had minor aching in my lower back the first couple weeks after sleeping on this mattress, but for some reason it did feel like a "good ache". I still slept sound and felt comfortable when lying in the bed, but woke up aching. Now, after a couple weeks, I wake up pain free and completely refreshed. It is like sleeping on a cloud.

Another major point in reviews is the stiffness of the bed. I weigh 165. My wife about 110-120. My weight allows for me to make impressions in the bed, which to me makes the bed feel softer than most reviews are giving credit for. The bed completely swallows me up and I feel like I am cradled in a little cocoon almost. My wife on the other hand is not heavy enough to force impressions in the bed. This is not to say that she doesn't think the bed is a completely heavenly sleeping experience, but what I am getting at is that lighter people will feel like the bed is a little stiff, but not too stiff and still extremely comfortable.

Last but not least that I read in a lot of reviews is the smell. The best certainly smells when opening. It isn't extremely pungent and didn't bother me a lot, but it is there, and definitely needs to air out. The recommendations with our mattress was to let it air out for 48 hours before sleeping on it. We being extremely excited to sleep in a new be only allowed a little over 24 hours of airing out time in a pretty poorly ventilated room as it is winter time and cold outside. This was probably a mistake as now our cover that goes over the mattress has a slight smell of the bed even after washing which causes our sheets to stink slightly as well. Nothing major, but you do notice it. Nothing to deter me from recommending purchasing this product.

SHOCKED at the comfort!
We bought this mattress for our guest room. We just wanted an inexpensive, fairly comfortable mattress. FAIRLY comfortable was the goal - we don't want our guests to wear out their welcome! LOL .. We had the mattress for three weeks and our son was the only one that had slept on it. He said it was very comfortable. Last week my husband hurt his back and decided to sleep in the guest room because he said the mattress seemed to have more support than our Tempur-pedic. He felt much better after a couple of nights on this mattress. He did return to our Tempur-pedic but two nights ago asked if we could sleep in the guest room. Well, we have been there since! I think we are going to change mattresses and put the Tempur-pedic in the guest room. I can't believe this less than $300.00 mattress is replacing our $1500.00 Tempur-pedic of two years. Go figure! I think this is definitely one of the best buys on Amazon!

FYI, this mattress is delivered rolled up quite small. We unrolled it and let it air out and fluff up a day or two before putting the bedding on it. The smell dissipated within two days.

Glad we bought this one
The mattress came compressed to make it easier to handle. Personally I was really glad it did. I did not notice any smell at all. It was firm and had us worried at first but after sleeping on it we have been loving it since day one. I wake up in the same spot I fell asleep in and feel totally rested. I can't see why anyone would pay more. I know the old saying "you get what you pay for" but I also know that it is not always true if you are informed. Sometimes you just get taken. My brother has one of those way expensive well known brands and neither one of us or our wives can tell the difference. They both wish they would have known about this one first. And both mattresses have a 20 year warranty. I would not hesitate to purchase this brand again.

Browse Novaform Customer Reviews

Good if willing to put a few extra bucks into it
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable

I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.

I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.

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Awesome
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.

Great Mattress and Price but too firm
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.

Bought it, returned it, opted for diff product
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.

Deserves 10 stars!
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.

We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!

Too Firm
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.

Too Hard
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.

Extremely comfortable
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.

Great mattress
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.

HORRID!!!!
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!

Great Mattress!!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.

Great Bed, Great Price
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.

Great Mattress
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.

Perfect for me
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.

Very firm
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!

Novaform @costco review
If you've owned a high end pillowtop mattress you will not be satisfied with this bed, If you haven't its perhaps doable, For the money right aroud 600 dollars its worth the money, It actually helped my wifes back, And she woke up without her usual discomfort, For me it felt to firm and lacked that luxurious feel and its not something i can imagine spending 1/3 OF MY LIFE ON FOR THE NEXT 10 YEARS, That being said again its still worth the money.

Promising
We have tried a number of the Novaform mattresses. Each one seemed to have great promise but fell just short. We love the affordability and potential of the mattresses. Our first Novaform serafina pearl gel memory was too soft (rated in top 4 on CR), but nice if you like plush. We then tried the Novaform firm memory foam, which was firm and comfortable but retained so much heat that I was waking at night changing shirts from sweat. And finally the serafina pearl firm with gel, once again too soft. I must admit, I have had lower back problems, so I look for firm to extra firm mattresses. For now, we are giving up on foam mattresses.

Provides support and gently hugs you
I've been sleeping on this mattress for a few weeks now and find it to be comfortable. The mattress is softer than I prefer with a very plush top layer that hugs your body and offers support (at the lower back). You do sink into the mattress a bit which can slow you down when changing sleep positions. Before this mattress, I slept on a foam mattress - it retained heat but I feel this mattress retains more heat. My spouse really likes this mattress though. There isn't any edge support. There is an off-gasing smell that lasted up to 48 hours after unpacking. Overall: nice support, a little too soft, retains heat but I like it.

Not Supportive
At first we thought this mattress would work for us, but after a week we knew it wasn't supportive enough. We are 60 and 59, 230 and 130 lbs respectively. I am a side and back sleeper, my husband a side and stomach sleeper. I noticed that the mattress didn't hug my lumbar region while sleeping on my back. I could feel a gap there and there shouldn't be. My husband thought it was too squishy, not firm enough. What we both disliked is that the sides cave in when sitting on the edge of the bed, so you basically slide off. We had to return it and we are now trying a Sterns and Foster pillow top firm. Back to basics for us.

The best purchase ever!
We were moving to Ireland and wanted to buy new beds for everyone but we had a budget as moving countries is expensive. We gone One queen and the kids got full size each. I was very nervous as we would not be getting to try them untill we were in Ireland. However, I need not have worried. They were the best purchase ever! I normally have back issues and have never woke up even once with stifness or soreness in my back. Still totally love this bed after nearly 10 months. My only issue is now when I visit friends or stay overninght else where, the beds seem completely sub standard.

Firm cradling comfort
My husband and I bought this to replace our 7 year old tempurpedic. This Novaform 14" Serafina is the most comfortable mattress my husband and I have ever slept on. That includes all mattress's at hotels, friends' and that we've owned. We're in the mid 50 to early 60's age range. It gives a firm but soft cradling support and is not hot like our previous memory foam. We read reviews in Consumer Reports and this met our budget and was one of the top rated mattress's. We got it on sale and is a great value even at full price. Highly recommend!!

Takes getting use to.
We purchased this mattress last year for a vacation cottage. We allowed it to sit opened on the bed overnight before we slept on it. We own a pillow top mattress at our home, so this was our first Memory Foam mattress and we purchased this based on good reviews and the price. The first few night we slept terrible! We both woke up sore each morning. After about 5 nights we finally started sleeping better. I do find it to be hot, especially if you are sleeping on your back. It is soft on the top, but very firm underneath so you have good support. We are going to buy a mattress topper to try and soften it even more to what we are used to sleeping on. Overall for the price it is a good mattress, but does take time to get use to.

More of a medium firm
I love having a king bed, it is lovely! First time trying out a memory foam mattress. My husbands only request was to get a firm mattress. I would say its more of a medium-firm. You do sink in a little right away. I woke up the first week with sore back, which I never have before on my other spring mattress, but I haven't recently, so I am wondering if my body had to first get used to it. I also am 19 weeks pregnant, which could have been part of it, or that the first week we didnt have a platform for it yet!! Me or my husband havent had any issues with overheating on it like I read in some of the reviews.

Great mattress
This was a first....after shopping all over for a firm mattress, (costs were &1200-$4800+). Reviewed Consumer Reports, this mattress was very highly rated and less than $1000. Then it went on sale in February!!! With Costco's return policy we decided to give it a try. Then we learned it would be coming in a box!!! A king mattress in a box!!??!! When it arrived...in a box...flat as a pancake...there was no way this was going to work.....wrong....within three hours this 'pancake' turned into a full size king extra firm mattress!!! No more tossing and turning it's the best nights sleep we've had in a very long time...granted, it's only been a week...but so far so good. Would and have recommended this mattress to everyone we know.

Excellent !
I researched mattress online. This one came in the top 10 at number 5 . I bought this mattress 3 months ago. I always had a coil mattress and needed a change. I knew I could return it if I was not happy. Costco is great to deal with if there is a issue. It is the best mattress I have ever slept on. Extremely comfortable, not hot, my back even feels better. My wife feels the same way and she was really concerned. She is not tossed around when I move or turn over.

Firm was better than medium firm
We tried both the firm and the medium firm version of this mattress. The medium firm was available in warehouse and the firm only available online. My wife chose the firm version do to less motion transfer and no sag/roll toward the center due to my laying in the bed. She was able to get rid of a boomerang pillow she previously needed for side sleep with our Sleep Number bed that we got rid of. It took about two hours, a roll of heavy duty packaging tape, clamps, 2x4's, and a vacuum to get the medium firm mattress small enough to return to Costco...but they did take it back.

Too Soft for Us
Frankly, my one star is probably unfair, but if you love a very hard innerspring, as my husband and I do, do not be lured in by the "firm" label. That's firm for a foam mattress, not firm for a mattress in general. We sunk into it as if it were a marshmallow. In fact, after trying it for a few nearly sleepless nights, we dragged our old rock-hard innerspring mattress onto our bedroom floor and there until we were able to lift it off our bed and arrange to return it to Costco. We are SO thankful for Costco's return policy. I cannot imagine sleeping on this huge marshmallow for another night.

Disappointed
We bought the mattress online through Costco only because they don't carry California Kings in the warehouse. It two weeks to get it. Unpacking it was not to difficult. It's been a week since we've had it and the mattress still hasn't fully reached its full shape. The bottom right side is still smashed. As for comfort, the only option was to go with firm in a cal king. It's like sleeping on flat mat, there is no give, no comfy feeling. I can't seem to find a comfortable position and my lower back is achy in the morning. Will give it one more week like the instructions recommend but doubt very seriously I will keep it. Not at all what I hoped it would be, the delivery time, the shape not right and the total lack of comfort, especially for the money.

Life Changing
My only regret is not buying one sooner! I'm so glad that I took the time to go lay on a few different beds first. I even got fitted by one of those computer beds that measure all your pressure points to figure out how firm of a bed you need. Being a big guy (6' 300lbs) I'm so glad I went with the firm Serafina. You do sink in a lil little, but only really enough to form to your body. I have nothing bad to say about this bed and would recommend it to anyone.

Finally a FIRM comfortable bed.
Many thanks to Costco for their return policy. This is the second mattress I have purchased from Costco in the last six months. It is quite firm which is what I needed. The first purchase seemed fine for about two weeks, but then the "sleep impression" began to appear...sort of like a troth.

I was hesitant about buying
I was hesitant about buying and surprised to receive it in a box, but what a great mattress. I am 6'4" 320lb and the firm is surprisingly comfortable for me and my 5'3" 123lb wife, We love it. A !2" mattress might have been better, our deep sheets are not deep enough for the 14" mattress

Great Bed
I bought this bed a couple of months ago and love it. It’s the perfect firmness. It’s very similar to the Tempurpedic medium firm and softer than the Sleep Science Black Diamond. I’m a side sleeper and it does not hurt my shoulder like the SS Black Diamond did. This bed is an incredible value, especially when it’s on sale. I highly recommend it if you have laid on the Tempurpedic medium firm and like that firmness level.

Serafina Ordered Accidently...
So we ordered a "bed-in-a-box" from Costco, thinking we had ordered the King sized Novaform Comfort Grande. Shortly after receiving an email confirmation, the email read "Serafina Pearl." Initially, i was scrambling through different websites to see a comparison of the 2 beds. The Comfort Grande was said to be less firm than the Serafina Pearl. I was thinking that the Serafina may be too firm as the Comfort Grande eluded to the fact that it too was a firm bed. Now that I have received the mattress and have slept on it for a couple weeks now, I am so happy that we stuck with our accidental purchase of the Serafina Pearl. The mattress has the perfect amount of firmness that my wife and I prefer. Also, the king size makes this bed even more amazing as we often share it with our 2 kids and a 70 lb dog.

Perfect Amount of firmness
Let me start this review by saying that everyone is different. Back problems run in my family. I am only 26 and I have back issues already. I workout, I stretch, I walk, I do yoga, but all of that won't matter unless I have a quality mattress. I tried an online mattress company, and it was super comfortable, but made my back pain worse because it was too soft. This is the perfect amount of firmness. Give it a few weeks as you would with any mattress. Your body may be sore because it needs to adjust to a new mattress. This was well worth the money and provides great support. The only con I can think of is the weight. It will be tough to move. But it is worth it!

My only problem...
My only problem is that there appears to be no way to determine before you purchase what firm means when comparing foam mattresses of different companies. Our first firm memory foam mattress from Costco was 7-8 heard old and finally lost its rebound. Our new foam mattress labeled firm is as soft as our sagging old memory foam mattress. Is possible it was mislabeled? Thanks for listening. W F Bolin

Heat - Heat - Heat!
Mattress gave off unbearable heat. Not sticky, sweaty heat - just steady, intense heat. Impossible for me to sleep. For ages, at home, hotels, friends' homes, I fell asleep very quickly after laying down - usually 1-5 minutes. With this mattress, if I was lucky, I'd finally fall asleep 90 minutes after laying down. Then I'd wake up every 60-90 minutes because I needed to sit up or turn to let my back cool off. (I normally sleep like a rock!) Tried for over 2 weeks thinking maybe it would ease. Extreme disappointment as quality otherwise seemed good. Minimal odor - way less than expected. Pretty firm but not overly. But the heat was crazy horrible. Had to return.

SOFT & HORRIBLE
I just bought this mattress less than 1 week ago. I desperately needed a firm mattress following a recent bad back injury. This mattress is NOT FIRM BY ANY MEANS!!!! You sink down into it, and it's difficult to get back out of bed. The sides cave in when you sit on the side of the bed.

Best Mattress Ever!
This is hands-down the best mattress that we've ever owned! We were a little hesitant to purchase a foam mattress, having heard stories of how hot they were to sleep on and how hard it was to move in the bed. However, we have experienced neither problem. The bed is not hot and neither of us have experienced any problems moving on the mattress. We both sleep better than we ever did on more expensive mattresses and for the first time in many years, I have no back stiffness when I wake. We bought the mattress to replace a Sealy hybrid that was only 3 years old but it was no longer comfortable to sleep on. I highly recommend this mattress.

An awesome bed!
My wife and I have had our bed for about 3 weeks now and we couldn't be happier! This mattress is top quality and is amazingly comfortable. No more neck, back and hip pain. Couldn't be more pleased with our purchase. This bed is "bang for the buck". Our last bed we purchased 10 years ago and paid 4 times as much. Our new mattress is so much more comfortable and the rest we get is incomparable. Highly recommend! Two thumbs up!!

DO NOT HESITATE TO BUY
My wife and I bought a Simmons BeautyRest Mattress two years ago for $1800. After 6 months our spine/hip health started decline. Going to orthopedics etc and spending money that wasn’t necessary to find out after buying this Novaform mattress, our 2 year old mattress was the cause of ALL of our issues. We got the firm mattress and it’s the most amazing sleep we’ve had in forever. Do not hesitate to buy this mattress. For $800, it saved our hip and spine health. Do NOT get caught up in the lies of mattress store prices or sales people.