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Classic Brands vs. Novaform

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Classic Brands

Classic Brands offers a variety of mattresses including memory foam, hybrid, innerspring, and latex options. Overall, one of their big differentiators is there wide variety of products that you can buy. They offer their products in many low price online retailers including Amazon, Jet, Walmart, Overstock, and Wayfair. Also, you may find them in Macy's and Home Depot.

Novaform

Novaform mattresses are well known for being sold in Costco warehouse locations. Owned by memory foam developer and manufacturer Innocor, nearly all of the mattresses sold by Novaform are memory foam mattresses. Also found at popular retailers like BJ's and Sam's Club, Novaform's product offering and quality differs slightly per retailer. However, overall, with a variety of mattresses in different thickness options, Novaform gets some good initial feedback from customers. Still, there are some reported issues with heat retention, firmness, and initial comfort in some cases.

Based on our aggregated reviews and our scoring method, we recommend Classic Brands in this match up!

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Mattress Score

Overall Score:
Classic Brands: 8.6/10
Novaform: 7.8/10

Customer Satisfaction:
Classic Brands: 8.6/10
Novaform: 7.7/10

Price Value:
Classic Brands: 8.9/10
Novaform: 8.2/10

No Back Pain:
Classic Brands: 8.5/10
Novaform: 8.4/10

Price:
Classic Brands: $139-$1299
Novaform: $225-$999

Classic Brands:
Get Yours Now

Novaform:
Get Yours Now


Classic Brands's Owner Satisfaction

Customer satisfaction isn't all that simple to figure out for the average shopper, especially with brands managing their online reputation closely. That said, customers feel comfortable on these mattresses overall. However, there were a few complaints from customers that didn't feel as cozy so research more below to consider your body type with the mattress specifications!


Classic Brands's Supportiveness

Overall, these mattresses have above average supportiveness, which is ideal when you're looking for a mattress to cradle your hips and shoulders. That said, some people have reported that they don't feel well supported, so make sure that the firmness range is aligned with your body type.

Edge Support
Edge support is a useful indicator of resistance and support along the sides of the mattress. These mattresses do a fine job, but some that are heavier may experience some softness.


Classic Brands's Durability

These mattresses get mixed feelings from sleepers on their durability. We all want a mattress that stays just as cozy in 10 years as it feels now, but unfortunately not all mattresses last for the long term. If a mattress with mixed feelings on durability is on your short list, do a last look at the warranty and return policies to make sure you are safe.

Novaform's Owner Satisfaction

There are is some negative input about these mattresses. Some report feeling comfortable in their mattress, but there are others that have complaints. Although one of these may work great for you, because of the responses it is more difficult to estimate. Continue reading below to learn if one of these mattresses will work for you.


Novaform's Supportiveness

Some reviewers are happy with the support found in these mattresses, but others have had complaints about the support lasting. For those that are of larger body types or require more support for health reasons, take a look at the reviews to make sure the purchase fits you.

Edge Support
Reviewers have mixed concerns about edge support. Some reviewers feel good about the support equalibrium across the mattress, but others felt like there was unevenness.


Novaform's Durability

Sadly, these mattresses don't always get love from customers on durability. While some sleepers reported lasting comfort, others had comfort issues faster than average. Take a look at the specifications of the mattress, warranty, and return policies before buying if you are considering.

Browse Classic Brands Customer Reviews

This is the best mattress for the best price
There are reviews here for both the Classic Brands 11'' and 14''. This is for the 14'' Cool Gel. For years we slept on a traditional inner spring mattress with memory foam topper for comfort. I found that the memory foam traps heat. So while the topper made the mattress more comfortable, the heat was unbearable. We bought a Sealy memory foam mattress for our guest bedroom. I found it more comfortable than the old inner spring, but a bit too firm and too hot. The Classic Brands Cool Gel Ultimate 14'' Plush was the answer. As plush as an inner spring pillow top, but without the eventually troublesome springs that soon cause lumpy mattress syndrome. And, the cool gel works - keeping the mattress from overheating. I e-mailed Classic Brands before the purchase, asking them about foam density. I had read to avoid the low density memory foams as they don't hold up well. Classic responded quickly that they use 2'' of 4 lb cool gel memory foam on top on 2'' of 4 lb memory foam. The article I read recommended 4 lb foam and that sealed the deal for me. The mattress was made in China and Amazon estimated 1-3 months for delivery. We got it in 3 weeks. When I saw the box sitting on my patio where the delivery man left it, I was horrified. The box was badly damaged and the plastic inner cover was ripped open. These things are tightly compacted and rolled for shipping and once unwrapped expand from a few inches thick to the full 14''. Since the inner wrapper was torn, one end of the bed had already begun to expand. With one end still compressed, this thing looked like a giant mushroom. I contacted Classic and they said to inspect the cover and the foam for damage. If the foam was not damaged, we could keep the mattress and they would send a new cover if needed, or we could exchange it for a new one. The cover was smudged and the foam seemed undamaged, so we unwrapped it. Soon, the mattress had expanded to it's full 14''. We put it in the living room, under the windows for a day to expand. The chemical/foam smell was strong but dissipated after a day or so. Then we moved it to our bedroom and were able to clean the smudges from the cover. Despite the horrible package/shipping, the bed seemed in good condition. But the best part is sleeping on it. It's the perfect combination of firm-enough support and plush, soft comfort. And the cool gel really does work.. For the first time in a long time, I didn't wake up in the middle of the night overheated. When morning came, I got out of bed without the accustomed aches and pains. And my wife loved it as well from the first night sleeping on it. It comes with 2 cool gel memory foam pillows, which are quite firm compared to the old feather pillows I was used too. By putting an old feather pillow on top of the foam pillow, I got the perfect combination of firm support and plush comfort - just like the mattress, with no overheating. Very impressed with the responsiveness/communication from Classic Brands.

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VERY NICE, LOOK NO FUTHER.
My wife LOVES this mattress, If she is happy, I am happy. She is the most important person to me!! Very well made, cool, very heavy so it don't slide around on the box-spring getting on and off the bed. It is a bit firmer then expected after reading other reviews, most people like firm. LETS NOW TALK ABOUT THE SELLER, Classic Mattress. Classic Mattress contacted me a couple days after receiving the mattress to make sure I was happy, I mentioned a little issue I had (no big deal still very happy). Before I knew it Classic Mattress went ABOVE & BEYOND to make sure I was 100% satisfied, 99% was not good enough for there customer service. I AM A CUSTOMER FOR LIFE.

Love it!
I was on the fence about buying a memory foam mattress at first because most of them are too firm for my wife. This mattress however has a softer layer on top, with supporting foam under it. So you get a semi soft feel when you lay on it, but great support. Also none of your limbs go numb, which I've experienced from other memory foam mattresses that were too firm! If you're on the fence about buying a memory foam mattress, get this one! You will not be sorry! Both my wife and I have been sleeping like a baby since we purchased this mattress. Also, I have 3 bulging disc in my back. Those of you with back problems know how picky we are about our mattresses. This is a terrific mattress and a great value!

Great bed, our morning soreness is gone
Not the happiest with the mattress because it has only been two years since I bought it, but it has a deep sag in it. I am not a particularly heavy person, but I'm still experiencing sagging? I need to find my warranty.

Most comfortable bed ever
I purchased this because my wife was having back issues and I had a sore shoulder every morning. She likes a soft mattress while I like a firm one. I went with this one because it was advertised as 'Plush' and she would appreciate it.

The mattress arrived quickly and the packaging was pretty intact. It weighed a lot. I carried it myself but would recommend getting help if possible. I set it up on a new Zinus 14'' platform. After unrolling, it expanded to 14 inches quick readily. We slept on it the first night.

The first night, it was very soft. I found I was ok with it though. It was soft, but supportive enough. I've been tracking my sleep for months and my sleep improved right away. I also woke up to a, much less, sore shoulder. My wife reported less back pain the first day also. The next few days we improved more, and by the end of the week, had no more soreness upon waking in the morning.

The bed did get firmer over the first 5 days. At one point, I thought it was going to be too firm but we still sunk in enough and had proper support. Memory foam mattresses are different in their feel than coils.

I also noticed it was a bit warmer sleeping than our old mattress. it was not horrible, but it was warmer. I purchased some very nice cotton sheets and that took care of it.

The pillows are also nice. I have been using down pillows, and love them, but decided to try the gel foam pillow. To my surprise, I really enjoyed it. I'm not yet willing to throw my down pillows away, but I have not used them since I got the foam pillows.

3 inches of real memory foam
If I have $400 to spend on a mattress, would I buy this one over an innerspring mattress or a Costco memory foam mattress? The answer is a yes. You need at least 3 inches of top layer memory foam to enjoy the full comfort that memory foam delivers, and the competition at this price is between 1.5 to 2.5 inches. I gave this mattress a full month of use before writing my review and am happy to report that the support remained consistent throughout the month. I rarely sweated under the sheets, and the 10.5 inch thickness meant I can buy any queen sheet set and not worry about the fit.

The construction consists of a 1.5 inch blue cool gel memory foam top, a 1.5 inch standard memory foam middle, and a 8.5 inch high density foam bottom. The density of the first two foam layers appears to be 3 lbs, which is what you would expect at this price. It is definitely not a Tempurpedic with 7 layers of foam and 5.3 lb density on the top layers.

My back did not hurt while I slept on the mattress, and my legs did not fall asleep while sleeping on my side. But I did find myself angling into my wife if she slept near me. The plastic smell took a full week to become tolerable, and I can still smell it after a month. If you have a larger budget for a memory foam mattress, definitely consider buying one with a higher density top layer.

Update - it's been over a year and the mattress is starting to sink like cheaper foam. I can no longer sleep on my side comfortably because my body sinks down too far and feel pain in my legs after a few minutes. I added a 2'' memory foam topper under my mattress pad, and it's given it new life. Unfortunately, it also means I had to decrease the rating to 3 stars.

Miracle Bed
My husband and purchased a memory foam mattress at the suggestion of my doctor. I have a genetic autoimmune disease called Hypermobility Syndrome which has deteriorated 80-90% of the connective tissue in my body. It leaves me in constant chronic pain and because of that I have been sleeping in the recliner for the last 8 months. Sleeping in our bed left me in so much pain I would have to wake up when he did at 4am each morning so that he could help me out of the bed as I cried. Because I am permanently disabled we weren't able to afford an expensive tempur-pedic mattress. I researched for two months before deciding on this mattress. I was a little nervous because of the low price, but the reviews were decent and it had what I was looking for, mostly the cooling gel because pain medication will cause you to sweat, and I hit the purchase button. Bed arrived about 4 days later and my husband put it on our box spring. I have heard from several people that getting used to a memory foam mattress will take time and may be more painful than your original mattress at first. I agreed to give it two weeks before back to the recliner I go. Last night was our first night sleeping on it and my husband was so comfortable he over slept. When he jumped up he couldn't believe I had also gotten out of bed and had my walker trying to beat him to the bathroom. I was still in pain, but I could move on my own after sleeping in our bed. If it takes time for it to become comfortable to you, by my two week deadline I may never get out of bed again. I slept wonderfully! If you suffer from chronic pain that is only worsened by pressure on and certain part of your body for too long, or if you just want an awesome nights sleep without spending a fortune, order this bed!! I promise it'll be the best decision you've made!!

Overall Good bed.
The bed is a bit firm but still comfiratable but that's not my issue. If you are going to purchase this item just know if you order a 10.5 inch it will only inflate till about 9. Ive already waited way over 2 weeks now and the bed only comes to about 9.2 inch. Also the box was all messed up, broken and torn. The bed packaging was good rapped and sealed in plastic twice. Nothing was peirced (thank goodness). My family had bought similar memory foam beds and they came in better boxes. Their was no smell. Overall good bed for firm users and it curves to your body. Just wish they can advertise the correct size and packaging can be better. Shipment was about 6 days to south Florida.

Not so cool after first night
This currently review is based off ONE night of sleeping on it. It was comfy first night (Not broken in yet) but I did wake up in the middle of the night really really hot. I'm gonna see what happends again tonight, perhaps I just wasnt feeling well but as of right now the cool gel isnt so cool

Bed is comfortable, but more on the firmer side
Bed is comfortable, but more on the firmer side. Do wish it was a tad softer, but still like the bed. I purchased this with a 18 in bed frame, so it sits up pretty high (which is great for taller people).

Couple cons: You can't wash the cover/outershell because part of the top is made out of foam which is annoying (that it's not washable, not that it's made of foam). If you happen to get stains, you could spray detergent, vinger, water mixture and dab the area, but it's not going to do much good.

You can't flip the mattress to the other side because there's like a 2in topper in the mattress that's not on the opposite side. *This is on the mattress itself, not on the outer removable shell although the outer shell also has foam. If you are someone who flips the bed so that the bed evenly wears out... know that this isn't an option with this bed. The only thing you can do is to flip the direction of the head. Now the company claims that this is not necessary, but I already notice that the parts I usually sleep on is a little softer and gives a little bit more than parts that I don't... I'm concerned about this in the long run.

It says that the bed is memory foam, but to be honest I'm skeptical... I don't know if it's just the 2 inch topper they put that is or the entire bed. The bed does have a lot of give (in terms of contour) like most memory foams... but I will say that it lives up to the expectation of keeping you cool.

Love Love Love
Love Love Love. Just as comfortable as temperpedic, maybe more. I unfilled and expanded in no time. It was easy to carry up the stairs by myself.

BUUUY ITTT!! ITS WORTH IT!
I am not usually capable of sleeping on firm mattresses, but this is an exception. I have a bad back and my other mattress was just killing me. After about 4 days of sleeping on this, I had no pain, I could move, and I felt rested when I woke up. I sleep so hard. It does exactly what the description says: relieves pressure points and aligns my back. My body is a whole lot less creaky. I would recommend the Zinus bed frame because at first, the mattress was on the floor and it was great, but after the frame arrived, it felt even better. My parents and siblings are all upgrading to this mattress because it is so great. :)

Comfortable But...
The classic brands hybrid memory foam and innerspring mattress is comfortable more so than our Sealy however, there are a couple of drawbacks that made us go back to the Sealy.

Overall length: My wife and I are both 5’ 9” and the mattress is shorter than the standard Queen Size mattress. It’s actually about 2 inches shorter than our old mattress and it made us feel like we could never stretch out comfortably.

Edge Stability: The corners and edges of the mattress don’t have as much structure as a standard mattress. When you get close the edge it feels like the edge of the mattress is going to collapse. The outer edge is just not that solid. See the added photos.

Mattress Thickness: The depth of the mattress is 10.5 inches as compared to the 14 inches depth of the conventional mattress. It’s not a big deal but combined with the mattress being shorter the Queen Sized sheets don’t fit that well and bundle up when you sleep on it. You can find a way to pin the sheets but that’s a hassle.

Overall, if the mattress is for one person to sleep on you shouldn’t have an issue. If you share it with someone else, you’re taller, or if your kids occasionally crowd into your bed in the middle of the night you might want to look for an alternative. Below is a consolidated list of pro’s and con’s for your review.

Not what it claims to be
This is false it is no where near 10.5 inches so glad i didn't order the 8 inch mattress scared to see what that one would have measured out to be ..if i could figure out how to send back without it costing me anymore than it has already i would

Best Deal
Only had it about a week, but this thing is excellent. Even if you did have to buy another one down the road, you save huge money over the big name mattresses.

Buy it again
I love it and I bought it for my parents and they loved it

Too firm and I weigh 150 pounds
This mattress was incredibly firm. It was not cozy or comfy to me whatsoever. I gave it to my mother for her guest room.

Love this mattress
This mattress is a great value and is very comfortable! I have many many many back problems, and on a traditional mattress I was miserable. Now I'm sleeping much better and don't toss and turn to get off the sore spots as much. For a 'low-end mattress' it sure was a great bargain!

comfortable bed
Nice bed at a terrific price. We bought the package with the base. Will have to see how comfortable it is over time

Great at first, but...
It was great for the small amount of time after it came out of box, but after that initial break in, prepare for this thing to sink worse than the titanic.

Classic Brand Cool Gel Mattress
Affordable firm mattress. Fits the description. The item arrived on time and was well-packaged with instructions on how to unpackage. It also has a 10 year warranty. The mattress should last for several years.

My dad loves it
After my father spent a number of weeks in the hospital and rehab he needed a new bed so we tried this mattress out with an adjustable bed frame and it has been great for him.

Very Comfortable
Matress is soft and very comfortable, have been slepping on it for 3 months and no complaints.

Bought 2yrs ago
Brought almost 2yrs ago, still comfortable. Not too soft not too firm. Did not have any odor out of box. Has a mattress cover that was washed in cold water and dried on low heat for 15min or so didn't want it to shrink.

Excellent all round
Excellent mattress and looks so great want to keep sheets off

soft but indentation
already leaving a memory or indentation in one spot, where you lay, even when you turn over in different positions

It’s very soft & firm.
I’m in LOVE w/ my new mattress i highly recommend y’all to purchase one . I have a nice king size and i slept so wonderful & woke up with NO back pains !!!!!

Love it!!
Sleeps amazing! Wonderful purchase :)

Bed
Very comfortable and easy to set up. Like the different positions.

Good mattress, great price
The mattress is fine. We use it as the base for our mattress topper. Very comfortable, no smell to it and packaged well.

Great mattress and price.
Great mattress ,price and fast shipping.

best bad I have ever had
this bed is worth much more than what you pay for

So far so good
Expanded as expected in the time frame outlined. Bed is comfy and great value. I have a ViSpring Baronette Superb for the main bedroom that retails around $5,000. This mattress is just as comfy but my expectations on how long it will last and stay this nice are obviously not as high. A safe mattress for the spare room and a good nights sleep. I'd say it is on the firm side.

Great when properly inflated
Love this bed. Not too firm but not too soft. The first one came and didn't unroll and reinflate all the way at the short ends, but Amazon was quick to send another that did work out great. I live in Minnesota, so I've heard the cold can potentially mess with it not reinflating entirely. The new one is totally fine and works great!

Great buy
This mattress I bought for my daughter who is about 240lbs. She has been sleeping on it since Oct. 18,2018. She said it is very comfortable. The mattress shows no signs of body impressions and she has had it almost 3 months.

Pretty good for the price!
I've been sleeping on this mattress for four months now and it has definitely improved my quality of sleep. Didn't have any chemical smell when I unboxed it. Also my move in date got delayed so the mattress set in the box unopened for almost a month but did not do any damage to the mattress itself.

Comfortable
This is our second purchase of this company/brand/type of mattress. The first mattress was ordered as s firm queen 10". It was great, and led us to our second purchase of a firm king 10". I will say that for some reason, the king doesn't feel exactly the same (a little softer), but overall the mattresses are both very comfortable. History: My husband thought the queen was too hard and when we went to buy the king size mattress he hought he'd try another company. That was a failure. The other bed gave us back aches, we sank right in. We're returned it and came right back to where we started! Husband is now a believer in the firm. I'm so glad that we've found a comfortable, affordable mattress. We tell all of our friends that are interested in getting a new mattress that they won't regret this one.

Comfortable
Amazing quality!!! I love this bed. I would refer to family and friends!

Causes Aches and pain
Worst bed I’ve ever used, I can’t sleep well at all. I wake up with aches everywhere. If you like stuff hard beds, this is for you.

Great Price and Awesome Sleep
This is perhaps the best night sleep I've gotten I years. I graduated from a queen mattress with a foam topper and thought that was the bomb... I stand corrected. This mattress, at least to my mind, rivals the more expensive gel mattresses on the market. I tried several in store and none compared to this in either price or comfort. I love the cover and the cooling feature creates a comfortable nights sleep at any temperature.

Browse Novaform Customer Reviews

Good if willing to put a few extra bucks into it
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable

I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.

I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.

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Awesome
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.

Great Mattress and Price but too firm
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.

Bought it, returned it, opted for diff product
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.

Deserves 10 stars!
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.

We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!

Too Firm
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.

Too Hard
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.

Extremely comfortable
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.

Great mattress
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.

HORRID!!!!
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!

Great Mattress!!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.

Great Bed, Great Price
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.

Great Mattress
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.

Perfect for me
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.

Very firm
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!

Novaform @costco review
If you've owned a high end pillowtop mattress you will not be satisfied with this bed, If you haven't its perhaps doable, For the money right aroud 600 dollars its worth the money, It actually helped my wifes back, And she woke up without her usual discomfort, For me it felt to firm and lacked that luxurious feel and its not something i can imagine spending 1/3 OF MY LIFE ON FOR THE NEXT 10 YEARS, That being said again its still worth the money.

Promising
We have tried a number of the Novaform mattresses. Each one seemed to have great promise but fell just short. We love the affordability and potential of the mattresses. Our first Novaform serafina pearl gel memory was too soft (rated in top 4 on CR), but nice if you like plush. We then tried the Novaform firm memory foam, which was firm and comfortable but retained so much heat that I was waking at night changing shirts from sweat. And finally the serafina pearl firm with gel, once again too soft. I must admit, I have had lower back problems, so I look for firm to extra firm mattresses. For now, we are giving up on foam mattresses.

Provides support and gently hugs you
I've been sleeping on this mattress for a few weeks now and find it to be comfortable. The mattress is softer than I prefer with a very plush top layer that hugs your body and offers support (at the lower back). You do sink into the mattress a bit which can slow you down when changing sleep positions. Before this mattress, I slept on a foam mattress - it retained heat but I feel this mattress retains more heat. My spouse really likes this mattress though. There isn't any edge support. There is an off-gasing smell that lasted up to 48 hours after unpacking. Overall: nice support, a little too soft, retains heat but I like it.

Not Supportive
At first we thought this mattress would work for us, but after a week we knew it wasn't supportive enough. We are 60 and 59, 230 and 130 lbs respectively. I am a side and back sleeper, my husband a side and stomach sleeper. I noticed that the mattress didn't hug my lumbar region while sleeping on my back. I could feel a gap there and there shouldn't be. My husband thought it was too squishy, not firm enough. What we both disliked is that the sides cave in when sitting on the edge of the bed, so you basically slide off. We had to return it and we are now trying a Sterns and Foster pillow top firm. Back to basics for us.

The best purchase ever!
We were moving to Ireland and wanted to buy new beds for everyone but we had a budget as moving countries is expensive. We gone One queen and the kids got full size each. I was very nervous as we would not be getting to try them untill we were in Ireland. However, I need not have worried. They were the best purchase ever! I normally have back issues and have never woke up even once with stifness or soreness in my back. Still totally love this bed after nearly 10 months. My only issue is now when I visit friends or stay overninght else where, the beds seem completely sub standard.

Firm cradling comfort
My husband and I bought this to replace our 7 year old tempurpedic. This Novaform 14" Serafina is the most comfortable mattress my husband and I have ever slept on. That includes all mattress's at hotels, friends' and that we've owned. We're in the mid 50 to early 60's age range. It gives a firm but soft cradling support and is not hot like our previous memory foam. We read reviews in Consumer Reports and this met our budget and was one of the top rated mattress's. We got it on sale and is a great value even at full price. Highly recommend!!

Takes getting use to.
We purchased this mattress last year for a vacation cottage. We allowed it to sit opened on the bed overnight before we slept on it. We own a pillow top mattress at our home, so this was our first Memory Foam mattress and we purchased this based on good reviews and the price. The first few night we slept terrible! We both woke up sore each morning. After about 5 nights we finally started sleeping better. I do find it to be hot, especially if you are sleeping on your back. It is soft on the top, but very firm underneath so you have good support. We are going to buy a mattress topper to try and soften it even more to what we are used to sleeping on. Overall for the price it is a good mattress, but does take time to get use to.

More of a medium firm
I love having a king bed, it is lovely! First time trying out a memory foam mattress. My husbands only request was to get a firm mattress. I would say its more of a medium-firm. You do sink in a little right away. I woke up the first week with sore back, which I never have before on my other spring mattress, but I haven't recently, so I am wondering if my body had to first get used to it. I also am 19 weeks pregnant, which could have been part of it, or that the first week we didnt have a platform for it yet!! Me or my husband havent had any issues with overheating on it like I read in some of the reviews.

Great mattress
This was a first....after shopping all over for a firm mattress, (costs were &1200-$4800+). Reviewed Consumer Reports, this mattress was very highly rated and less than $1000. Then it went on sale in February!!! With Costco's return policy we decided to give it a try. Then we learned it would be coming in a box!!! A king mattress in a box!!??!! When it arrived...in a box...flat as a pancake...there was no way this was going to work.....wrong....within three hours this 'pancake' turned into a full size king extra firm mattress!!! No more tossing and turning it's the best nights sleep we've had in a very long time...granted, it's only been a week...but so far so good. Would and have recommended this mattress to everyone we know.

Excellent !
I researched mattress online. This one came in the top 10 at number 5 . I bought this mattress 3 months ago. I always had a coil mattress and needed a change. I knew I could return it if I was not happy. Costco is great to deal with if there is a issue. It is the best mattress I have ever slept on. Extremely comfortable, not hot, my back even feels better. My wife feels the same way and she was really concerned. She is not tossed around when I move or turn over.

Firm was better than medium firm
We tried both the firm and the medium firm version of this mattress. The medium firm was available in warehouse and the firm only available online. My wife chose the firm version do to less motion transfer and no sag/roll toward the center due to my laying in the bed. She was able to get rid of a boomerang pillow she previously needed for side sleep with our Sleep Number bed that we got rid of. It took about two hours, a roll of heavy duty packaging tape, clamps, 2x4's, and a vacuum to get the medium firm mattress small enough to return to Costco...but they did take it back.

Too Soft for Us
Frankly, my one star is probably unfair, but if you love a very hard innerspring, as my husband and I do, do not be lured in by the "firm" label. That's firm for a foam mattress, not firm for a mattress in general. We sunk into it as if it were a marshmallow. In fact, after trying it for a few nearly sleepless nights, we dragged our old rock-hard innerspring mattress onto our bedroom floor and there until we were able to lift it off our bed and arrange to return it to Costco. We are SO thankful for Costco's return policy. I cannot imagine sleeping on this huge marshmallow for another night.

Disappointed
We bought the mattress online through Costco only because they don't carry California Kings in the warehouse. It two weeks to get it. Unpacking it was not to difficult. It's been a week since we've had it and the mattress still hasn't fully reached its full shape. The bottom right side is still smashed. As for comfort, the only option was to go with firm in a cal king. It's like sleeping on flat mat, there is no give, no comfy feeling. I can't seem to find a comfortable position and my lower back is achy in the morning. Will give it one more week like the instructions recommend but doubt very seriously I will keep it. Not at all what I hoped it would be, the delivery time, the shape not right and the total lack of comfort, especially for the money.

Life Changing
My only regret is not buying one sooner! I'm so glad that I took the time to go lay on a few different beds first. I even got fitted by one of those computer beds that measure all your pressure points to figure out how firm of a bed you need. Being a big guy (6' 300lbs) I'm so glad I went with the firm Serafina. You do sink in a lil little, but only really enough to form to your body. I have nothing bad to say about this bed and would recommend it to anyone.

Finally a FIRM comfortable bed.
Many thanks to Costco for their return policy. This is the second mattress I have purchased from Costco in the last six months. It is quite firm which is what I needed. The first purchase seemed fine for about two weeks, but then the "sleep impression" began to appear...sort of like a troth.

I was hesitant about buying
I was hesitant about buying and surprised to receive it in a box, but what a great mattress. I am 6'4" 320lb and the firm is surprisingly comfortable for me and my 5'3" 123lb wife, We love it. A !2" mattress might have been better, our deep sheets are not deep enough for the 14" mattress

Great Bed
I bought this bed a couple of months ago and love it. It’s the perfect firmness. It’s very similar to the Tempurpedic medium firm and softer than the Sleep Science Black Diamond. I’m a side sleeper and it does not hurt my shoulder like the SS Black Diamond did. This bed is an incredible value, especially when it’s on sale. I highly recommend it if you have laid on the Tempurpedic medium firm and like that firmness level.

Serafina Ordered Accidently...
So we ordered a "bed-in-a-box" from Costco, thinking we had ordered the King sized Novaform Comfort Grande. Shortly after receiving an email confirmation, the email read "Serafina Pearl." Initially, i was scrambling through different websites to see a comparison of the 2 beds. The Comfort Grande was said to be less firm than the Serafina Pearl. I was thinking that the Serafina may be too firm as the Comfort Grande eluded to the fact that it too was a firm bed. Now that I have received the mattress and have slept on it for a couple weeks now, I am so happy that we stuck with our accidental purchase of the Serafina Pearl. The mattress has the perfect amount of firmness that my wife and I prefer. Also, the king size makes this bed even more amazing as we often share it with our 2 kids and a 70 lb dog.

Perfect Amount of firmness
Let me start this review by saying that everyone is different. Back problems run in my family. I am only 26 and I have back issues already. I workout, I stretch, I walk, I do yoga, but all of that won't matter unless I have a quality mattress. I tried an online mattress company, and it was super comfortable, but made my back pain worse because it was too soft. This is the perfect amount of firmness. Give it a few weeks as you would with any mattress. Your body may be sore because it needs to adjust to a new mattress. This was well worth the money and provides great support. The only con I can think of is the weight. It will be tough to move. But it is worth it!

My only problem...
My only problem is that there appears to be no way to determine before you purchase what firm means when comparing foam mattresses of different companies. Our first firm memory foam mattress from Costco was 7-8 heard old and finally lost its rebound. Our new foam mattress labeled firm is as soft as our sagging old memory foam mattress. Is possible it was mislabeled? Thanks for listening. W F Bolin

Heat - Heat - Heat!
Mattress gave off unbearable heat. Not sticky, sweaty heat - just steady, intense heat. Impossible for me to sleep. For ages, at home, hotels, friends' homes, I fell asleep very quickly after laying down - usually 1-5 minutes. With this mattress, if I was lucky, I'd finally fall asleep 90 minutes after laying down. Then I'd wake up every 60-90 minutes because I needed to sit up or turn to let my back cool off. (I normally sleep like a rock!) Tried for over 2 weeks thinking maybe it would ease. Extreme disappointment as quality otherwise seemed good. Minimal odor - way less than expected. Pretty firm but not overly. But the heat was crazy horrible. Had to return.

SOFT & HORRIBLE
I just bought this mattress less than 1 week ago. I desperately needed a firm mattress following a recent bad back injury. This mattress is NOT FIRM BY ANY MEANS!!!! You sink down into it, and it's difficult to get back out of bed. The sides cave in when you sit on the side of the bed.

Best Mattress Ever!
This is hands-down the best mattress that we've ever owned! We were a little hesitant to purchase a foam mattress, having heard stories of how hot they were to sleep on and how hard it was to move in the bed. However, we have experienced neither problem. The bed is not hot and neither of us have experienced any problems moving on the mattress. We both sleep better than we ever did on more expensive mattresses and for the first time in many years, I have no back stiffness when I wake. We bought the mattress to replace a Sealy hybrid that was only 3 years old but it was no longer comfortable to sleep on. I highly recommend this mattress.

An awesome bed!
My wife and I have had our bed for about 3 weeks now and we couldn't be happier! This mattress is top quality and is amazingly comfortable. No more neck, back and hip pain. Couldn't be more pleased with our purchase. This bed is "bang for the buck". Our last bed we purchased 10 years ago and paid 4 times as much. Our new mattress is so much more comfortable and the rest we get is incomparable. Highly recommend! Two thumbs up!!

DO NOT HESITATE TO BUY
My wife and I bought a Simmons BeautyRest Mattress two years ago for $1800. After 6 months our spine/hip health started decline. Going to orthopedics etc and spending money that wasn’t necessary to find out after buying this Novaform mattress, our 2 year old mattress was the cause of ALL of our issues. We got the firm mattress and it’s the most amazing sleep we’ve had in forever. Do not hesitate to buy this mattress. For $800, it saved our hip and spine health. Do NOT get caught up in the lies of mattress store prices or sales people.