Avocado vs. Novaform
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Avocado
Avocado is a high quality organic and latex mattress brand. Their flagship Green Mattress is an organic latex hybrid mattress that doesn't skimp. For chemical sensitive folks or those that suffer from airborne allergies, having an all-natural mattress is a must, but Avocado goes a step further. They are certified organic, going through a stringent process to have their source materials, factory and products certified GOTS organic. They also offer a Certified Vegan Mattress, a firmer organic all Latex Mattress, a Luxury Organic Hybrid Mattress, and their new, competitively priced Eco Organic Mattress.
Novaform
Novaform mattresses are well known for being sold in Costco warehouse locations. Owned by memory foam developer and manufacturer Innocor, nearly all of the mattresses sold by Novaform are memory foam mattresses. Also found at popular retailers like BJ's and Sam's Club, Novaform's product offering and quality differs slightly per retailer. However, overall, with a variety of mattresses in different thickness options, Novaform gets some good initial feedback from customers. Still, there are some reported issues with heat retention, firmness, and initial comfort in some cases.
Based on our aggregated reviews and our scoring method, we recommend Avocado in this match up!
See Our Full Review of Avocado
Mattress Score
Overall Score:
Avocado: 9.4/10
Novaform: 7.8/10
Customer Satisfaction:
Avocado: 9.3/10
Novaform: 7.7/10
Price Value:
Avocado: 9.5/10
Novaform: 8.2/10
No Back Pain:
Avocado: 9.4/10
Novaform: 8.4/10
Price:
Avocado: $777-$9398
Novaform: $225-$999
Avocado:
Get Up To 15% Off
Novaform:
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Avocado's Owner Satisfaction
Customer satisfaction is one of the most important things to both brands and shoppers. These mattresses receive better customer ratings than many other competitors, which should make you feel good in learning more about their specifics. Learn more to see if these mattresses will work for your body!
Avocado's Supportiveness
These mattresses are quite supportive. Sleepers report feeling that their hips and shoulders are supported while their spine is aligned properly.
Edge Support
These mattresses also do well at edge support, which is how a mattress does keeping its firmness from its core to along its sides. For folks that like to dangle their feet over the edge of their mattress, these mattresses will do a good job being supportive to your body.
Bowling Ball & Density Tests
A bowling ball is good at providing an indication of firmness, and it is also useful in seeing if the firmness changes in certain places in the mattress. In this way, it can show if there is even support or if some areas sag. Based on this information, these mattresses provide good, even support overall.
Avocado's Durability
Having a mattress that lasts a long time can means thousands of dollars in your pocket. And that totally connects to why durability is such a big factor for mattress buyers. That said, not all brands care about the same thing. Even with that, customers can still find great products and brands out there. These mattresses have good durability for most sleepers overall. Unless you are of a heavier build, these mattresses should last 7 - 12 years.
Novaform's Owner Satisfaction
Making sense of customer reviews can be a powerful tool for shoppers. Sadly, customers don't always feel comfortable with these mattresses. Some report being comfy, but there are some who have had bad experiences. If you are contemplating ordering, see below for more specifics that may be helpful.
Novaform's Supportiveness
Some folks feel good with the support in these mattresses, but others have been less than pleased. For those with achy backs that need spine alignment, do some added research before purchasing.
Edge Support
There are positive and negatives reported about edge support. Some have been happy with even support throughout the mattress, but others had problems with sags on the side.
Novaform's Durability
Finding a mattress that is highly durable is the best, and when instead our new mattress causes us pain after a year, this is the worst. However, finding lasting comfort nowadays is a real challenge. With the crazy amount of choices now, some companies are focused more on capturing mind-share and sacrificing quality. In terms of these mattresses, some sleepers report durability concerns. Not every customer experiences durability problems, but do some extra reading to make sure that your choice works for your body.
Browse Avocado Customer Reviews
Love my Avocado!
I absolutely love this mattress! I have never experienced this degree of comfort from a mattress before. It took me several months of researching and reading every review before I made the decision to buy an Avocado! I am so glad I did! It's been a life changer.
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Great family bed
We got the avocado green king size mattress without the topper. It's comfortably firm for me as a side sleeper and good for my partner as a back or stomach sleeper. We also have a newborn that we are bedsharing with, so having a firm on-toxic mattress is essential! We love it.
Excellent
This mattress is comfortable I have terrible sensitivity to odors and chemical type of smell I used it without encasment and I did not feel any thing . I did extensive search on buying mattresses and I found thi one on Facebook friend I immediately googled and ordered that same day . I am happy with the purchase and I will replace the whole family mattress with this one .
Cool & Comfy
Way cooler than our old foam mattress. Love the bounce - feels like sleeping on a cloud.
Best Mattress Ever!
I was up late one night researching the many brands of beds that you can buy online. I am in my 50's, a large person, and didn't want to pay the marked up price at the local store. I decided on the Avocado full mattress with the pillow top. I've had it a week now. First, it really did come decompressed in a box, and it was fun to watch it "grow". From the time I bought it to the time it arrived took about 11 days (I'm in CA). It's has a beautiful look to it. It's clean, solid in design, and super comfortable. I got an excellent financing rate from the company that works with them. If I pay it off in six months--0%! I also caught a sale and got an additional $100 off. They say it takes 1-3 weeks to break in, but I was happy the first night I slept on it! I'm very lucky to have found such a great product and for a great price!
Comfort & Quality
The Green Pillow is great. I love the no VOC aspect and the eco-friendly filling. The pillow is very soft especially if you choose to remove some filling.
Slice of heaven
These pillows are out of this world. If I wasn't already married, I would marry my pillow.
Hass pillow
I love my pillow. No more memory foam sweating. It conforms to your sleeping style wonderfully.. I didn't have to adjust the fill but love the option to do so. I highly recommend it.
Don't Hesitate - Avocado Green Mattress
I wanted to give this review to help others searching for a great mattress who have similar issues and provide my experience. 1. It sleep COOL!!!! This is one of its best points. I sleep in the day, in the desert where 105-112' is most of the summer, have hot flashes and couldn't take it anymore. This mattress for all of the summer has not been a disappointment it really does sleep cool. 2. Easy to Move On without Sinking. I have MS and my husband suffered a stroke leaving him paralyzed on his right side. We really have difficulty moving on memory foam because it sinks and traps you like quick sand making turning over horrible. You will not have this problem here, you can easily get up, turn or scoot around easily. 3. Can take the Weight!! We are working on the weight issue but this bed can take it and provide all around support to back, hips and shoulders. My arm would become compressed and go numb in my 3 year old extra firm memory foam mattress. My first night my backache, hip and arm pain were gone. 4. Minimal Motion Transfer. I took off my old boxsprings, followed the recommendations to lay the mattress on a platform and I don't notice my husband getting up and he because of limited mobility moves around quite a bit to get up. 5. Topper or No Topper. I think that if you have sore shoulders from arthritis, the topper might provide extra cushion if they are sore. If your not sure I would talk directly to the people at avocado green mattress and get their opinion. 6. Customer Service - Fantastic!! This companies customer service is second only to their products!! I had many questions, chatted many times and even asked them to call me. They answered right away, were very patient, answered all of my questions and were always understanding, knowledgeable and patient. Their customer service is how it should be! My recommendation is to give them a try, sleep on their mattress for the whole trial period and I think you will be very happy. I hope my review helps. I hope to try some of the pillows in the future and hope they are as cool and comfortable as their mattress.
Absolutely love it
I've bought so many pillows even more expensive than this one and they have not lived up to the price or comfort. This is a great pillow. Does the job and I can rest comfy knowing I'm not breathing any harmful chemicals every night. Get it !
Best. Mattress. Ever.
Our new Avocado is simply the best mattress we've ever slept on. Supercomfy, yet firm and supportive. It feels so warm and cozy, yet highly breathable. And it smell so good compared to conventional mattresses :-)
Great pillows!
Supportive and cozy. Does not trap heat. This is the firt time my husband has loved a pillow.
After years of searching
So far I LOVE my Avocado. For years I have been frustrated by the "tricks" of the mattress industry and the hidden chemicals in many mattresses. I have only had my Avocado for a week, but so far, so great. I am a mid-sized, middle-age woman and did not order the extra layer of latex. My mattress sleeps cool and I do appreciate the inner springs. The foam mattress I tried just did not cut it. Also, customer service has been amazing. Thank you Avocado!
Pleased with purchase
Firm, well-made mattress. I searched all over for a high-quality eco option that wasn't made with memory foam I would sink into. It's VERY firm, but comfortable. We opted for the pillow top option, but I may look for a mattress pad that adds a little more cushion. The mattress arrived in a small box in the time they estimated. I nearly broke my back getting the mattress on my bed frame since it's SO heavy! I feel confident this is a solidly made mattress that will last for years. Pleased it was made in the USA. Thank you for offering an alternative to the many chemical-laden products out there.
King Pillow Top
I decided sometime last year I wanted to upgrade my queen mattress to a king and I knew I wanted something that was as close to organic as I could afford. I drove an hour away to try out different organic mattresses but the cheapest one I could find was well over $3k. I heard about Avocado mattresses but was reluctant to purchase a mattress online. I waited until I couldn't wait anymore and decided to go for it during the Memorial Day Sale. I'm so happy I did! The mattress is beautiful. The cover is a soft organic cotton. I thought the button tufting was going to bother me but once I put a fitted sheet over it, I didn't notice it all. If you've never owned a latex mattress or topper you might be wondering about the smell from the mattress. Its a very subtle natural "nutty" smell from the latex and it dissipated fairly quickly. The pillow top was a little more firm then I expected. Its definitely more of a 7 or an 8 on the firmness scale in my opinion. I contacted the company and they were so amazing and helped me find a topper for it to soften it. The mattress is perfect now! I do want to point out that my husband and my grandmother both laid on the mattress and thought it was perfect. They said they didn't feel it was too hard and thought it felt great on their back. I'm a side sleeper and light in weight and prefer a very plush feel. If you're like me then it would be worth investing a talalay topper. Even with the cost of a topper and the mattress you're still saving about a thousand dollars! Totally worth it! I would definitely purchase from this company again. The customer service was excellent and the product is great! I will update my review if anything changes but so far so good! P.S. I forgot to mention I also got the organic pillows and they're heavenly! So squishy!
Love it!!!
Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!! Love it!!!
Better sleep
My energy has improved since we got this mattress because I'm getting a better sleep. It also reduced my back pain to nearly non existent
Amazing pillow... sleeping like a baby
This is one of the best pillows I've ever had. The organic cotton cover is soft and I love that it has a zipper so I can adjust the amount of filling. The pillow was a little firm for me, as I am a side and stomach sleeper, so I removed some of the filling and now it's perfect! It cradles my neck beautifully and I love that the latex and kapok is all natural and organic. I am slowly converting all of my bedding to organic and will start saving now for one of your mattresses. They look heavenly! Thank you!!
Avocado is awesome!
It's the best mattress ever. I wish we could give one to our entire family. Great product for a good nights sleep.
Avocado Gold
To mattress shoppers - I have recently started using a "Standard" Avocado green mattress and have been thoroughly impressed. My bed search began by going to Macy's due to this seeming to be a good option for actually testing beds despite all the modern advances/options in mattress products that arrive by mail. This turned out to be a mistake. The mattress brands carried by a department store like Macy's do have nice options, but personally the experience is not my style. This is the way of doing things decades past… an awkward showroom with florescent lighting, top 40s music, and a brochure reading salesperson telling you there’s a sale…I realized that I needed to do more research. I spent 2 hours laying on floor model mattresses for 30 seconds at a time, then hopping up and going to the 'next one’. *I in fact bought a $1k Serta during this ordeal due to a feeling of anxiety, which is no way of buying something you will use EVERYDAY. Onto the good. The green. Moral of the story // Experience in today's markets is key. Avocado showcased that. My further researched unveiled Avocado as one of the top 2017 “Green” mattresses which was another big draw to the brand. By spending so much time in your bed, I believe that it is worth treating yourself. The mattress arrived at my doorstep a few weeks later. Selecting the white glove delivery service, two movers brought the joyous, dubiously small box up to my 7th floor condo where they cut the packaging and let it unfold. Moments later, I had a full mattress which looked and felt lovely. Again, experience is key. The mattress, which is likely to be hid most of its life, looks great. It is made from quality materials that can be seen and felt. My family is a large advocate for green products and the backstory of Avocado is soothing to the mind and the body. I got the Standard type mattress which is firm enough without being too stiff. I have noticed enhanced restful sleep between myself and my partner. It has stayed relatively cool during the warming of the spring months this year and Im looking forward to seeing how it performs in the summer. Bedding will likely enhance these conditions if you sleep warm, which is true of any mattress. Overall, Im thrilled. I appreciate what Avocado is doing to bring an enjoyable sleeping experience to consumers while they’re shopping. I run a small luxury furniture business myself and believe this brand is one to help ring in a new generation. Simplicity and quality are becoming the mainstays and I recommend Avocado.
Best Pillow, for the Best Mattress, EVER!
We love our Avocado Mattress! Purchased the pillow-top option, and love the gentle support. But our old dodgy pillows with this new mattress weren't cutting it so we added Avocado's Green Pillows. They come almost over-stuffed, but you can remove stuffing to personalize them. We left them as is, however, and sleep better than ever. Wonderfully supportive and huggable. Highly recommended on one and all!
Perfect firmness!
I love that it feels firm, soft, sturdy and pliable all at the same time. I know that sounds like an impossible combination, but somehow it works!
Love!!
I have had neck issues this past year with my old mattress and after just a week with my avacado I have almost all my range of motion back. Love everything about it! And especially love that I don't have to worry about anything toxic in my mattress!
Now I want to stay in bed all day
I was a little uncertain since some of the reviews I read said that this mattress was on the firm size and might not be good for a lighter-weight side sleeper. Well, I weigh 130 pounds and sleep on my side, and I found it delightful! My husband is heavier than me and sleeps on his stomach and he also finds it comfortable. We do tend to prefer a medium-hard mattress (I don't like to feel like I'm drowning in my bed), but even so, it was not uncomfortable at all; it has just the right amount of give. I got the queen size with pillow top option and now it is even harder to get out of bed in the morning... I want to stay there all day! There was a *very* faint smell to it for the first couple of days, but nothing I found unpleasant, just something I noticed; certainly not as bad as the offgassing you get with so many other things! I love the fact that it's made of completely natural materials; I try to be conscious of what will happen to my "stuff" once I'm done with it, and it is important to me to find things that can biodegrade and go back to the earth. One thing I was not prepared for was how long it would take to get the mattress. They say 7-10 business days, but that's how long it takes to *make* it... then they have to ship it, and I selected the scheduled delivery option so that took a few extra days to arrange. From the day I placed the order to the day it arrived at my home was about a month. As you can see I didn't deduct any stars for that, it's just something to be aware of when you're ordering. Overall: definitely worth it!
A box a skeptic and a tried believer
I had been looking for a bed for almost a year. I wanted great support for my lower back and a good rest for my body. I also wanted a bed that was healthy with natural materials that did not have chemicals and off gassing while I slept. and fit into the waste stream on the very earth I walked and slept on. And I also wanted the advancements of sleeping afforded to people without paying $3-$10 k. Which you can with a Duxiana a beautifully made bed yet no wool or organic cotton. Support your earth support yourself. Went for it received the box and was completely surprised how it came. WHAT!!?????! oh man, my boyfriend immediately told me "oh your nature ways. You can send it back right? well opened it followed directions and I am impressed. The firm which I needed , the guidance support of the ENTIRE crew at Avocado made it worthwhile. The sleep sealed this. If you need a good bed, you have come to the right place. Try it as the 90 day guarantee proves it.
Wow!
Zero adjustment period for this mattress. My husband was a little hesitant to order a mattress online because he was concerned about not trying it out first. From the first night, we both slept like a dream. We got the King size with pillow top and it fit our Pottery Barn headboard/frame perfectly. Our only issue with our purchase was with the shipping. They shipped it super fast and provided a tracking number. We were contacted by the delivery company and set up a delivery time. The gave us a 4 hour window and never showed. We called them and they were quite rude and hung up. They called to set up another time a few days later after being contacted by Avocado on our behalf. They again gave us a 4 hour window and arrive an 1.5 hours later than stated. The delivery people were unprofessional - only one guy showed up at first so there was an additional 20 minute wait for the other guy, they asked to use our bathroom, and also asked my husband to help remove our old mattress because the other guy still hadn't arrived. I don't blame Avocado for the unprofessional delivery company. They actually get good reviews online. I think Avocado did everything they could from their end. They even waived the shipping fee for us without us even asking. Hopefully, Avocado does not use this company in the future. Overall, we love our mattress and can not believe how well we sleep on it. We would definitely purchase from them again.
avacado mattress
simple, clean and comfortable...i need a firm mattress and got one with out the pillow top and it is perfect! many thanks for a good nights sleep!
Best Mattress Had My Doubts
If your not sure and thinking about it dont.. Just Buy It.. I have never considered buying a mattress on line before I researched Avocado. Maybe Im still old school thinking there are just certian things you dont buy on line could not be happier we put our trust in Avocado company. We placed our order and had a few questions along the way while the matteress was being made. There was always someone available to help and answer any questions we had.. Staff was great.. No smell and the quality is hard to match these days and dont think it can be done at this price point. When you have such an amazing product that is healthier than anything out there there really is no reason to choose anything else. We will be purchasing 3 more beds from Avocado.. Dont even get me started on the pillows yes amazing.. Thank you everyone at Avocodo our son now refers to the mattress as the magic bed..
WAY better than our old Mattress, obviously.
So we've been sleeping on the cadillac Ikea latex mattress, WITH a 3" memory foam topper for years and we just couldn't take it any more. Aches everywhere! We bit the bullet and got Avocado, compelled by the mix of springs, latex and organic fibers. I was concerned about side collapse, but this isn't a concern. We got a King sized pillow top, and I invested in a merino wool topper (from Amazon) for extra warmth and protection. I guess you just get used to sleeping very warm on the memory foam, and I was pretty cold the first few nights. After adding the wool topper I'm all set. Best combo ever. Very pleased with the fabrication and shipping speed, and delivery, and the financing option was very convenient. Decision and payments were handled in just a few clicks. Great experience all around.
Worth the investment
We bought this to replace our 5 year old memory foam mattress, which we put in our son's room. Cons of the memory foam : initially gave off a strong smell, slept hot (even with a "cooling layer"), wasn't as supportive over time. I wanted to give the Avocado a fair chance before reviewing, and I'm ready to proclaim my love! No more overheating, feels extremely supportive (but comfy-we got the pillow top), and I feel great about the materials (NO CHEM SMELL). We had a promo for free pillows as well, and I'm a total convert. Bonus - the customer service is stellar! You can tell the CS reps are invested in the mission of the company. LOVE all around, and hope the best for Avocado Green.
Great pillow
Been trying all different sorts of pillows and have been having a bit of a Goldilocks time of it. So far, this one is just right!
Firm
If you like your mattress really firm, do not get the latex top. We thought we did, but then opted to buy a latex top from another company (recommended by avacado) since they don't sell it separately. In a day when customer service is typically disservice ... this company is outstanding. Love the mattress and everything the company represents. I will buy again. Amazing experience. T
Great Bed
We have now owned the bed for 6 months. It is a joy to sleep in. Steve. Los Angeles, CA
Amazing
Love my new Mattress, I've been sleeping great!
LOVE IT, should have bought this a long time ago!
I just sold my home and decided to treat myself to a new mattress since mine was ancient! I read reviews online for organic mattresses on and off mattress websites. I narrowed it down to 3 and then after talking to online reps I went with Avocado. Their rep was most helpful answering all my questions in detail and was not pushy. When the box came I almost cringed, it was small for a queen mattress. I took it to my new place and with friends opened the packaging and we laughed with amazement as this grew into a huge plump substantial queen mattress! A thing of beauty and obvious good quality! So I've been sleeping on it for a week and love it. Its so relaxing and its firm but you can also feel the bounciness inside. Far better than any regular mattress and I feel like I did a good thing for myself and the planet going organic. I was lucky to catch them having a sale and used my VA status for an additional discount on Memorial Day weekend. I got the pillow top because I didn't want to miss out on the added treat of that plus I figured I am not buying another mattress for years and years. Its really thick and only needs a platform. Its really is a unique and luxurious gift to yourself. Lastly, the return policy and test time for satisfaction is good but I know I wont be returning it.
Avacado time
This mattress has saved my life. Everyone wants to sleep with me on it. Buy one, more people will sleep with you.
Wonderful Mattress
We recently purchased three Avocado green mattresses to replace well-used, well-worn conventional mattresses, at least one almost 20 years old. We were very reluctant to buy most of the new types and/or brands of mattresses, because they incorporate so many synthetic substances; and we really wanted mattresses that were excellent for use, durable, and environmentally friendly. Based on reviews, we bought from Avocado, and our experience of the mattresses has far outstripped even our expectations. The mattresses are wonderful, truly. We purchased two mattresses without pillow tops for the teenage children, and one queen mattress with pillow top for us adults. We are mightily, mightily pleased.
I was a little skeptical
I was a little skeptical takinga chance on a mattress that I never saw in person but I'm so glad I did. I read many reviews from different brands but decided to take the leap of faith with Avocado. I bought 2 twin pillow top mattresses which my kids are currently sleeping on and will be buying a queen soon. I'm so happy I read so many reviews because one of them led me to this company and saved us from living a mattress horror story. Thank You Avocado for being the perfect fit for our family:)
Best mattress we ever owned!
My wife and I recently sold our house and the buyers wanted to buy out furniture. This left us on a hunt to find a new mattress. When we started looking around we found that a toxic fire retardent was sprayed on our pillows and mattress. Being that we spend 1/3 of our day sleeping on it my wife and I did not think it made any sense to buy a mattress with toxic fire retardent. Our research quickly brought us to the Avocado mattresses. After further research and seeing that this company was the real deal and focused on creating a quality mattress and done with the consumers health and well being in mind we decided to order one. It was a little like going out on a limb because we were not sure of the quality and comfort having not seen one in person. We were so pleasantly surprised. The mattress was even better than expected. We sleep great! So glad we got the pillow top. That is certainly the way to go. We also got the Avocado pillows whIcheck are great. I am so glad we made the choice to get this mattress. We are going to order the twin one for our son as well. It just makes sense to spend 1/3 of your time (8hrs sleeping) on something that is healthy to be on and not sprayed with a toxic substance. The price was very reasonable and less than some of the other toxic mattresses we initially looked at. Investing in your health and well being always pays off.
Awesome mattress
I did a lot of online research and chose avocado because the materials were such high quality and natural. The bed came in exactly the timeframe I was told and it was easy working with the company. It looks and feels like a very high quality mattress. At first I thought it was a little firm when on my side, but I gave it a week and I love it now! Just enough give, but still excellent support. The bed also doesn't get hot. The pillows are the best I've ever had, seriously.
Browse Novaform Customer Reviews
Good if willing to put a few extra bucks into it
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable
I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.
I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.
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Awesome
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.
Great Mattress and Price but too firm
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.
Bought it, returned it, opted for diff product
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.
Deserves 10 stars!
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.
We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!
Too Firm
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.
Too Hard
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.
Extremely comfortable
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.
Great mattress
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.
HORRID!!!!
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!
Great Mattress!!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.
Great Bed, Great Price
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.
Great Mattress
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.
Perfect for me
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.
Very firm
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!
Novaform @costco review
If you've owned a high end pillowtop mattress you will not be satisfied with this bed, If you haven't its perhaps doable, For the money right aroud 600 dollars its worth the money, It actually helped my wifes back, And she woke up without her usual discomfort, For me it felt to firm and lacked that luxurious feel and its not something i can imagine spending 1/3 OF MY LIFE ON FOR THE NEXT 10 YEARS, That being said again its still worth the money.
Promising
We have tried a number of the Novaform mattresses. Each one seemed to have great promise but fell just short. We love the affordability and potential of the mattresses. Our first Novaform serafina pearl gel memory was too soft (rated in top 4 on CR), but nice if you like plush. We then tried the Novaform firm memory foam, which was firm and comfortable but retained so much heat that I was waking at night changing shirts from sweat. And finally the serafina pearl firm with gel, once again too soft. I must admit, I have had lower back problems, so I look for firm to extra firm mattresses. For now, we are giving up on foam mattresses.
Provides support and gently hugs you
I've been sleeping on this mattress for a few weeks now and find it to be comfortable. The mattress is softer than I prefer with a very plush top layer that hugs your body and offers support (at the lower back). You do sink into the mattress a bit which can slow you down when changing sleep positions. Before this mattress, I slept on a foam mattress - it retained heat but I feel this mattress retains more heat. My spouse really likes this mattress though. There isn't any edge support. There is an off-gasing smell that lasted up to 48 hours after unpacking. Overall: nice support, a little too soft, retains heat but I like it.
Not Supportive
At first we thought this mattress would work for us, but after a week we knew it wasn't supportive enough. We are 60 and 59, 230 and 130 lbs respectively. I am a side and back sleeper, my husband a side and stomach sleeper. I noticed that the mattress didn't hug my lumbar region while sleeping on my back. I could feel a gap there and there shouldn't be. My husband thought it was too squishy, not firm enough. What we both disliked is that the sides cave in when sitting on the edge of the bed, so you basically slide off. We had to return it and we are now trying a Sterns and Foster pillow top firm. Back to basics for us.
The best purchase ever!
We were moving to Ireland and wanted to buy new beds for everyone but we had a budget as moving countries is expensive. We gone One queen and the kids got full size each. I was very nervous as we would not be getting to try them untill we were in Ireland. However, I need not have worried. They were the best purchase ever! I normally have back issues and have never woke up even once with stifness or soreness in my back. Still totally love this bed after nearly 10 months. My only issue is now when I visit friends or stay overninght else where, the beds seem completely sub standard.
Firm cradling comfort
My husband and I bought this to replace our 7 year old tempurpedic. This Novaform 14" Serafina is the most comfortable mattress my husband and I have ever slept on. That includes all mattress's at hotels, friends' and that we've owned. We're in the mid 50 to early 60's age range. It gives a firm but soft cradling support and is not hot like our previous memory foam. We read reviews in Consumer Reports and this met our budget and was one of the top rated mattress's. We got it on sale and is a great value even at full price. Highly recommend!!
Takes getting use to.
We purchased this mattress last year for a vacation cottage. We allowed it to sit opened on the bed overnight before we slept on it. We own a pillow top mattress at our home, so this was our first Memory Foam mattress and we purchased this based on good reviews and the price. The first few night we slept terrible! We both woke up sore each morning. After about 5 nights we finally started sleeping better. I do find it to be hot, especially if you are sleeping on your back. It is soft on the top, but very firm underneath so you have good support. We are going to buy a mattress topper to try and soften it even more to what we are used to sleeping on. Overall for the price it is a good mattress, but does take time to get use to.
More of a medium firm
I love having a king bed, it is lovely! First time trying out a memory foam mattress. My husbands only request was to get a firm mattress. I would say its more of a medium-firm. You do sink in a little right away. I woke up the first week with sore back, which I never have before on my other spring mattress, but I haven't recently, so I am wondering if my body had to first get used to it. I also am 19 weeks pregnant, which could have been part of it, or that the first week we didnt have a platform for it yet!! Me or my husband havent had any issues with overheating on it like I read in some of the reviews.
Great mattress
This was a first....after shopping all over for a firm mattress, (costs were &1200-$4800+). Reviewed Consumer Reports, this mattress was very highly rated and less than $1000. Then it went on sale in February!!! With Costco's return policy we decided to give it a try. Then we learned it would be coming in a box!!! A king mattress in a box!!??!! When it arrived...in a box...flat as a pancake...there was no way this was going to work.....wrong....within three hours this 'pancake' turned into a full size king extra firm mattress!!! No more tossing and turning it's the best nights sleep we've had in a very long time...granted, it's only been a week...but so far so good. Would and have recommended this mattress to everyone we know.
Excellent !
I researched mattress online. This one came in the top 10 at number 5 . I bought this mattress 3 months ago. I always had a coil mattress and needed a change. I knew I could return it if I was not happy. Costco is great to deal with if there is a issue. It is the best mattress I have ever slept on. Extremely comfortable, not hot, my back even feels better. My wife feels the same way and she was really concerned. She is not tossed around when I move or turn over.
Firm was better than medium firm
We tried both the firm and the medium firm version of this mattress. The medium firm was available in warehouse and the firm only available online. My wife chose the firm version do to less motion transfer and no sag/roll toward the center due to my laying in the bed. She was able to get rid of a boomerang pillow she previously needed for side sleep with our Sleep Number bed that we got rid of. It took about two hours, a roll of heavy duty packaging tape, clamps, 2x4's, and a vacuum to get the medium firm mattress small enough to return to Costco...but they did take it back.
Too Soft for Us
Frankly, my one star is probably unfair, but if you love a very hard innerspring, as my husband and I do, do not be lured in by the "firm" label. That's firm for a foam mattress, not firm for a mattress in general. We sunk into it as if it were a marshmallow. In fact, after trying it for a few nearly sleepless nights, we dragged our old rock-hard innerspring mattress onto our bedroom floor and there until we were able to lift it off our bed and arrange to return it to Costco. We are SO thankful for Costco's return policy. I cannot imagine sleeping on this huge marshmallow for another night.
Disappointed
We bought the mattress online through Costco only because they don't carry California Kings in the warehouse. It two weeks to get it. Unpacking it was not to difficult. It's been a week since we've had it and the mattress still hasn't fully reached its full shape. The bottom right side is still smashed. As for comfort, the only option was to go with firm in a cal king. It's like sleeping on flat mat, there is no give, no comfy feeling. I can't seem to find a comfortable position and my lower back is achy in the morning. Will give it one more week like the instructions recommend but doubt very seriously I will keep it. Not at all what I hoped it would be, the delivery time, the shape not right and the total lack of comfort, especially for the money.
Life Changing
My only regret is not buying one sooner! I'm so glad that I took the time to go lay on a few different beds first. I even got fitted by one of those computer beds that measure all your pressure points to figure out how firm of a bed you need. Being a big guy (6' 300lbs) I'm so glad I went with the firm Serafina. You do sink in a lil little, but only really enough to form to your body. I have nothing bad to say about this bed and would recommend it to anyone.
Finally a FIRM comfortable bed.
Many thanks to Costco for their return policy. This is the second mattress I have purchased from Costco in the last six months. It is quite firm which is what I needed. The first purchase seemed fine for about two weeks, but then the "sleep impression" began to appear...sort of like a troth.
I was hesitant about buying
I was hesitant about buying and surprised to receive it in a box, but what a great mattress. I am 6'4" 320lb and the firm is surprisingly comfortable for me and my 5'3" 123lb wife, We love it. A !2" mattress might have been better, our deep sheets are not deep enough for the 14" mattress
Great Bed
I bought this bed a couple of months ago and love it. It’s the perfect firmness. It’s very similar to the Tempurpedic medium firm and softer than the Sleep Science Black Diamond. I’m a side sleeper and it does not hurt my shoulder like the SS Black Diamond did. This bed is an incredible value, especially when it’s on sale. I highly recommend it if you have laid on the Tempurpedic medium firm and like that firmness level.
Serafina Ordered Accidently...
So we ordered a "bed-in-a-box" from Costco, thinking we had ordered the King sized Novaform Comfort Grande. Shortly after receiving an email confirmation, the email read "Serafina Pearl." Initially, i was scrambling through different websites to see a comparison of the 2 beds. The Comfort Grande was said to be less firm than the Serafina Pearl. I was thinking that the Serafina may be too firm as the Comfort Grande eluded to the fact that it too was a firm bed. Now that I have received the mattress and have slept on it for a couple weeks now, I am so happy that we stuck with our accidental purchase of the Serafina Pearl. The mattress has the perfect amount of firmness that my wife and I prefer. Also, the king size makes this bed even more amazing as we often share it with our 2 kids and a 70 lb dog.
Perfect Amount of firmness
Let me start this review by saying that everyone is different. Back problems run in my family. I am only 26 and I have back issues already. I workout, I stretch, I walk, I do yoga, but all of that won't matter unless I have a quality mattress. I tried an online mattress company, and it was super comfortable, but made my back pain worse because it was too soft. This is the perfect amount of firmness. Give it a few weeks as you would with any mattress. Your body may be sore because it needs to adjust to a new mattress. This was well worth the money and provides great support. The only con I can think of is the weight. It will be tough to move. But it is worth it!
My only problem...
My only problem is that there appears to be no way to determine before you purchase what firm means when comparing foam mattresses of different companies. Our first firm memory foam mattress from Costco was 7-8 heard old and finally lost its rebound. Our new foam mattress labeled firm is as soft as our sagging old memory foam mattress. Is possible it was mislabeled? Thanks for listening. W F Bolin
Heat - Heat - Heat!
Mattress gave off unbearable heat. Not sticky, sweaty heat - just steady, intense heat. Impossible for me to sleep. For ages, at home, hotels, friends' homes, I fell asleep very quickly after laying down - usually 1-5 minutes. With this mattress, if I was lucky, I'd finally fall asleep 90 minutes after laying down. Then I'd wake up every 60-90 minutes because I needed to sit up or turn to let my back cool off. (I normally sleep like a rock!) Tried for over 2 weeks thinking maybe it would ease. Extreme disappointment as quality otherwise seemed good. Minimal odor - way less than expected. Pretty firm but not overly. But the heat was crazy horrible. Had to return.
SOFT & HORRIBLE
I just bought this mattress less than 1 week ago. I desperately needed a firm mattress following a recent bad back injury. This mattress is NOT FIRM BY ANY MEANS!!!! You sink down into it, and it's difficult to get back out of bed. The sides cave in when you sit on the side of the bed.
Best Mattress Ever!
This is hands-down the best mattress that we've ever owned! We were a little hesitant to purchase a foam mattress, having heard stories of how hot they were to sleep on and how hard it was to move in the bed. However, we have experienced neither problem. The bed is not hot and neither of us have experienced any problems moving on the mattress. We both sleep better than we ever did on more expensive mattresses and for the first time in many years, I have no back stiffness when I wake. We bought the mattress to replace a Sealy hybrid that was only 3 years old but it was no longer comfortable to sleep on. I highly recommend this mattress.
An awesome bed!
My wife and I have had our bed for about 3 weeks now and we couldn't be happier! This mattress is top quality and is amazingly comfortable. No more neck, back and hip pain. Couldn't be more pleased with our purchase. This bed is "bang for the buck". Our last bed we purchased 10 years ago and paid 4 times as much. Our new mattress is so much more comfortable and the rest we get is incomparable. Highly recommend! Two thumbs up!!
DO NOT HESITATE TO BUY
My wife and I bought a Simmons BeautyRest Mattress two years ago for $1800. After 6 months our spine/hip health started decline. Going to orthopedics etc and spending money that wasn’t necessary to find out after buying this Novaform mattress, our 2 year old mattress was the cause of ALL of our issues. We got the firm mattress and it’s the most amazing sleep we’ve had in forever. Do not hesitate to buy this mattress. For $800, it saved our hip and spine health. Do NOT get caught up in the lies of mattress store prices or sales people.