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Aireloom vs. Serta

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Aireloom

Aireloom is a brand of California based E.S. Kluft & Company that is sold exclusively in mattress retailers across the US. Its claim to fame is their patented 'Aireloom lift' that increases loft when one is laying on the mattress. This gives the sense that the bed is cradling you. However, there are common complaints about durability in some models with some claiming sagging issues. Additionally, price is a potential issue with the brand as their prices are much higher than other competitors.

Serta

Serta offers foam and coil mattresses and are common at many mattress stores and big box retail locations. As a household name in the mattress industry, Serta has been in the mattress business for a long time. Their mattresses range from budget-friendly to higher in price and offer a variety of firmness options and cooling designs. While most customers find Serta's branded products to be initially comfortable, there are some concerns about durability for some sleepers.

Based on our aggregated reviews and our scoring method, we recommend Aireloom in this match up!

See Our Full Review of Aireloom

See Our Top Mattress Choices

Mattress Score

Overall Score:
Aireloom: 7.7/10
Serta Perfect Sleeper: 7.2/10

Customer Satisfaction:
Aireloom: 7.6/10
Serta Perfect Sleeper: 7.2/10

Price Value:
Aireloom: 6.5/10
Serta Perfect Sleeper: 7.1/10

No Back Pain:
Aireloom: 8/10
Serta Perfect Sleeper: 8.2/10

Price:
Aireloom: $1300-$9839
Serta Perfect Sleeper: $349-$4599

Aireloom:
Get Yours Now

Serta Perfect Sleeper:
Get Yours Now


Aireloom's Owner Satisfaction

Some customers felt very comfortable with their new mattress, but others couldn't get comfy. Despite those that had a good experience, overall these mattresses have lower than average satisfaction from customers. If you are considering one of these mattresses, make sure to read on for more information.


Aireloom's Supportiveness

These mattresses are good with support overall. Though there are some that don't absolutely love the firmness levels of these mattresses, the majority of folks feel like there is the right amount of support for their bodies.

Edge Support
Edge support is important for those that have mobility concerns or find themselves lying close to the side of the mattress. These mattresses do well overall on edge support and they should be able to support most customers.

Bowling Ball & Density Tests
Bowling balls are useful to measure mattress firmness and support. These mattresses do a good job with delivering even support throughout the mattress, which means they should work well to align the spine of your body.


Aireloom's Durability

Customers find that durability is one of the most important attributes to finding a mattress. Everyone is hopeful in finding a bed that is just as comfortable ten years from now as it was day one. Sadly, not everyone has experienced great durability with these mattresses specifically. If you are considering buying for nightly use, read the reviews to make sure that it will match your body type before buying.

Serta's Owner Satisfaction

Making sense of customer reviews can be a powerful tool for shoppers. Sadly, customers don't always feel comfortable with these mattresses. Some feel cozy and comfortable, but others don't feel that way. If you are considering, make sure to read on to figure out if one of these mattresses will work for you.


Serta's Supportiveness

Overall, these mattresses may leave something to be desired in terms of lasting support. Though there are some folks that find comfort and support, others have had issues with spine alignment. If this brand is on your short list, make sure to read more about it before purchasing.

Edge Support
Edge support is essential to those that like to lay close to the edge of the mattress. However, others don't really mind as long as they are comfortable sleeping. These mattresses are not as supportive overall, so if edge support is very important to you make sure to do some additional research.


Serta's Durability

Getting a long-lasting mattress is awesome, and when we instead buy a mattress that causes us discomfort after only a year, we feel cheated. That said, finding a durable mattress nowadays is really hard. With more products available than ever, some brands are sacrificing quality. When it comes to these mattresses, some folks had issues with discomfort over a short period of time. It doesn't mean that durability issues will happen to you if you buy one of these, but make sure to read up on the warranty and return policies before buying.

Browse Aireloom Customer Reviews

Disappointment For Sure
I have had my Rip Van Winkle Natural Dreams with Luxury Cashmere King bed for 12 years. Many could say that is a long life span however I would like to provide long term customer experience details. Extreme sagging from year 1. Called Sealy's where purchased and they came out and said natural use. Ridiculous. Offered me store credit of $1000 on a $5000 King Mattress.

2. This mattress is so darn heavy that it would take 3-4 strong adults to move it (I've moved 4 times in 12 years...everyone says it's the heaviest mattress to move)

3. After point 2 was made, can you imagine flipping and rotating this bed on your own? It takes 2 adults and still is ridiculous.

4. In addition to sagging it forms to your body so to speak so after 3 years it has looked like a body shape of a 200 lb woman and hump in the middle and a less dented body shape of a 160lb man. This causes lots of cumbersome rotating & flippingwhich is very difficult.

5. I've reached my life span of a $5000 (price paid on sale) mattress with a 25 year warranty after 12 years.

6. I'm currently mattress shopping and can buy a new Sealy for 1/3 of the price and not care if lasts 5-7 years.

Show More Reviews Show Less Reviews

Sagging Mattress
Bought a aireloom mattress 6 months ago from sit and sleep. Worst mattress I have ever owned. Sags so bad that I wake up with a backache every morning. Sis and sleep well not do a thing about it

BEST EVER - IMMEDIATE PAIN RELIEF - TOTAL COMFORT
My husband and I have never been so cozy comfortable. We have the split king with adjustable base.

I immediately was relieved from hip pain that I had from a fairly new Temperpedic mattress.

The only complaint we have is: WE DON'T WANT TO GET OUT OF BED IN THE MORNING.

aireloom mattress
We purchased our Aireloom Chantille Ultra Plush Euro Top Eastern King mattress from Mancini's in Mountain View, CA., Nov. 2012. What had sold us on spending $8101.00 on a mattress was that when we tested it in the showroom we did not feel the movement of our partner. For us, who are light sleepers, this is a major deal. Our body was supported and it was very comfortable. A bit too high for us, so we exchanged the tall box spring for one that was several inches shorter.
We received that mattress and straight away there was a problem. Not Mancini's problem, we would need to contact an independent inspector (Premier Inspection Services,LTD.), at our expense, to analyze the mattress and make a recommendation. He did, and basically said that the problem was in our head.
Here it is 2016 and the mattress still does not live up to the mattress that we tested in the showroom. The shape is trapezoidal, and we feel every movement that our partner makes. Rolling over, change in position, sneezing and coughing are all felt by the other.
We feel gypped and misled. How could we have been so stupid. We could have purchased a cheaper mattress and changed it out when it no longer was comfortable.

This is the best ever
We initially bought a tempurpedic based on many recommendations. 30 days later and my back was an absolute mess. I could hardly move and I was at the chiropractor 6 times in 30 days. The chemical smell was horrible and I was sweating my butt off. My wife could not bear to sleep in it. I even had my kids jump on it to try to 'break it in'.

So, we went back to the store and the sales person was very helpful in assisting with the problems that we were having. My wife stumbled across the Aireloom mattresses and suggested I try it out. I fell in love with the support and comfort immediately. The price kind of scared me initially, but with 30 days of hell behind me, I was up for anything. I like the fact that there are many 'real' materials in this mattress and it is not a cookie cutter mattress made out of chemicals. The delivered the mattress promptly and our first night was heaven. Support, cool and comfort. We noticed immediately that when the two of us were in the middle of the bed, there was considerable sag to the mattress. I was kind of perplexed by this until I was on the floor playing with our dog and my wife and kids were horsing around in the bed. I noticed that there was significant flex in the box spring support slats when they were rolling around on the bed. Being an amish bed frame, the box is supported by 3/4 inch oak slats that run from side to side. I made up support blocks positioned under the slats in the middle of the bed and the problem was rectified. This bed is as comfortable today as it was the day we bought it.

sagging mattress
This is so interesting....A couple of years ago, my mom gave me her brand new, Aireloom Hybrid Bamboo mattress as she decided to purchased a different size (mine is a queen). I live in an older building, and there is a place in my bedroom floor where it's uneven, so when I started to feel like I had to roll uphill to turn over in bed, I figured it was the floor, not the mattress; however, my handyman used his balance to show me that the floor underneath my bed is indeed level, which was so baffling to me, as I feel as though I am sleeping in a ditch when I am on my side of the bed.

I have a solid platform bed, with storage drawers, so it can't be chalked up to an unsteady base or bed frame. I stumbled upon this site accidentally this evening, while researching mattresses, and am now 100% convinced that my mattress is to blame, and I am not crazy.
Not only that, but the mattress weighs about a million pounds, and sits inside the platform, so that changing the fitted sheet is akin to a strenuous gym workout. Just lifting the mattress is ridiculous. Once, while lifting the corner, I felt the fabric tear, on the underside of the mattress.

My mom kept telling me how expensive the mattress was, that it was a really good mattress. I can't lie; it's super cushy and comfortable, but the sagging is beyond annoying. I have propped it up under one side with books/magazines to even it out, but I can promise you I won't be spending my own money on an aireloom, when I am ready to replace this one.

Uncomfortable From Day 1
When we tried this bed in the store my husband felt very comfortable as soon as he laid on it. I felt like it was a little firm, but thought I could get use to it. From the first night it has been a nightmare for both of us. We are exhausted! My back, shoulders, hips ache. It has gotten so bad after two weeks I have gone to the spare bedroom. My husband is not sleeping well and it feels like only after two weeks there is already a body impression on his side of the bed. He feels that the bed sleeps hot. I have not noticed that yet. Very disappointed overall.

Saggin bed
Do not even think of buying an airloom bed. We bought one from Macys in Oceanside. It began to sag within about a month or two.
Made the mistake of waiting too long to call the company. You have 90 days. After that, they came out and agreed that it sagged , but since it wasn't over an inch and a half they would not take it back. Actually the bed sagged an inch and the box spring sagged another 1/2 inch which equals the 1 1/2 inches but since the box spring was involved they would not take it back. Macy's refused to help. We sold the bed less than a year later with over a $3000.00 loss.
My advice is do not get involved with Airloom.

Failure to honor warranty
I purchased an Aireloom Mattress. The store that I bought it from no longer carries Aireloom. The inspector from the independent inspection company determined that the mattress failed. Originally, Linda Menzel from Aireloom wanted me to spend about $1420 to ship the mattress to California from New Jersey and back. When I pointed out that they had a plant in PA, Ms. Menzel stated that it would cost $620 to ship the mattress to and from PA.

When I accepted their offer to ship the mattress to PA, Aireloom wanted me to sign an agreement not to disparage as well as waive any future legal rights. After questioning Ms. Menzel, she stated that even if the mattress were defective when it was returned to me, I could not sue Aireloom. By adding the requirement of not to disparage and to waive all future rights, they violated the terms of their warranty and thus defrauded me.

In my opinion, Aireloom is a terrible company to deal with because they do not honor their warranty. If they did this to me, do you think they will treat you any differently?

Sagging, heat retention
I bought an aireloom mattress from OC mattress in Costa Mesa CA. Was told when I bought this that there was no memory foam, but alas this was untrue. After purchase I noticed heat retention and complained to the store and manufacturer. Found out that it contained 7% memory foam. After several months have noticed sagging and 'holes.'' Paid lots of money and disappointed. Would not recommend.

Sagging mattress
If you're researching a new mattress please read the above reviews and DO NOT buy an Aireloom product. Like the others above have written within weeks my wife and I found our new mattress to be forming deep depressions. We called Aireloom and they sent an inspector and the results were that the 'holes' were within expected body depressions. That's the last Aireloom I'll ever buy. Absolute junk.

Wanted to love you....
3 years ago my husband and I made the trek out to our local mattress retailer. We were buying two mattresses - one for personal use and the other for a duplex for our parents. Decided on two Sertas when at the last moment.....I spotted the Aireloom. I had to test it and I fell in love. It was the most comfortable bed I had ever tried! But alas, the honeymoon period ended and we were left with a mattress that had some serious sagging issues after only 3 years. Some might say that is a good life for a mattress but I have to point out the only two other mattresses we have purchased for personal use lasted at least 10 years each and with no sagging. We only replaced them because we wanted to try newer models. Aireloom - I wanted to love you! Love you for being handmade, being the cushiest bed on the showroom floor, for being the sexiest in looks and for being handmade in CA. Sorry but I can love you no more. Moving on to a new lover.

Poor value for price- sagging after 5 years
I wish I had ready reviews like these before spending over $3000 on our Aireloom in 2012. We expected this mattress to last 20-25 years. When we first got the mattress I couldn't have been more satisfied. It was firm, supportive and so good for my bad back recovering from surgery. Within a few months I noticed I was making a sag in the bed. I tried moving around in the bed more and that helped for a while but now my husband and I are so miserable sleeping in this bed that we can't wait to replace it. We have flipped it end to end but I'd rather return to an old fashioned innerspring mattress that I can flip over. It just makes sense that with more sleeping surface the mattress will last longer. I will for sure NEVER spend $3K on a mattress again.

Very good mattress
I have had a real problem with sciatica over the last couple of years. While this mattress has not prevented it, better body pressure distribution seems to have really helped. I don’t wake up in the AM tired and feeling achey.

Great mattress
Macy's was a pleasure to work with throughout and the mattress has been very comfortable so far.

Hip pain gone
We had been looking for a new mattress for over 2 years, and finally landed on the Airloom Hybrid. Already on the first night, I noticed when I woke up in the middle of the night, my hip and shoulder pain I would typically feel before I rolled to the other side was gone! This mattress really takes the pressure off.

Very disappointed in new mattress
I took my time to find the right bed for my needs and really liked the Aireloom Hybrid. When I returned to buy it, my salesperson was tied up with another customer so that allowed me a good half hour to lie on the bed to make sure it was the one for me. Within 2 weeks of owning the mattress I noticed it wasn't springing back into shape. I've only owned it a month now and it has such deep depressions from my body (and I'm only 5' tall and 115 lbs!) that it feels almost as uncomfortable as my old mattress and is hurting my back. I've informed the salesperson I worked with that I'll be returning this one and hoping she can find something that will work as well as I hoped the Aireloom would. Highly disappointed.

Luxury Plush
Tried this bed 3 times at Macy’s laid on it , sales women was great she recommended this bed I looked at a few in mac

Love this mattress!!!!
We tried 3 different mattresses in 3 months before picking this one. The others were either too firm or too soft, but this one was absolutely perfect. Plush, but with the right amount of support. Finally getting the best nights sleep. Waking up feeling rested, and not sore. If you are picky about your mattress, this is the one to try....you wont regret it.

SOOOO Comfortable!
Love this mattress, so comfortable, soft, best sleep in a long time.

Plush is the word !
Shopping for a new mattress had turned into a nightmare, between pop up stores and online beds in a box/bag I'd given up. Then I thought Macy's that were my parents would go. Our salesman was great listened to our needs and pointed us to several options, gave us the time we needed to decide. Delivery and set up was a breeze. Great mattress! ! Love it.

great mattress
Very comfortable, conforms to body for a comfortable night sleep. I have spinal problems and this has been a big help. It lets me toss and turn with no problems. I tried many mattress' in the store, and this one worked. The salesman was wonderful it took us 2 hours and many jumping from mattress to mattress, his patience was above and beyond.

The Best Sales Staff Around
My purchase could not have been accomplished without the help of the OUTSTANDING Members of the Macy's team in San Francisco at Union Square. Their care and attention to my unique needs and wishes got this very important purchase accomplished. Lili Spagnoletta helped me this time and with my previous mattress over 15 years ago. For this purchase she got her Customer Service Manager Lori to help secure financing options. They Really Care!

So comfortable!
We tested out this bed in the store and it was, by far, the most comfortable! We tried at least a dozen beds that were 5X the cost and this one was the best. The delivery was seamless and we can't wait to sleep on this tonight!

Very comfortable mattress!
Took a couple of days to get use too, since I was sleeping on a mattress over 20 years old. Now I love it, and would definitely recommend it. Also had great delivery service on a very hot day!

Great Mattress!!
It's firm and yet soft. Very comfortable! Great Buy!

Aireloom Sabrina firm king mattress
It’s been exactly one year since purchase. Have called for questionablydefect internally. Mattress sags on one side causing excessive backache for me yet other side is firm. My weight 215 lbs. we purchased for a it being firm and king size. Compared to a foam inner coil mattress purchased in 2003, now 2019, this mattress is better built and low indentation of body points on bed. For the Airloom, I have to wake up completely to turn over. Yet when testing was done on Airloom, it was visually different between side and what measurement that was taken only involved a string pulled taught across mattress and a card with lines drawn to distinguish body indentation. There wasn’t any weighted pressure on points where indents were to measure any foam or spring collapse. I have now received letter from company I purchased from saying it meets standards under warranty. I’m doing a follow up for better practices to measure internal, not visual, of mattress. Over $4000 spent with less than 1 year of use. My queen foam/coil mattress after 16 years outperforms the Airloom and my back doesn’t hurt.

worst customer service
I have owned my Aireloom mattress for about 11 years. I called and emailed customer service and never received an answer. After 3 weeks of trying, I finally reached someone who was extremely rude. I weigh 110 pounds and the indentation of my body is so deep that I can't move at night. When I asked if they have any kind of warranty they said they can't guaranty anything, without asking what the problem is. I would not suggest purchasing this procuct

$5000 Mistake - worst mattress I have ever experienced and even worse customer service
I really wanted to love my AIRLOOM CORONADO mattress. I wanted to support the local California business and own a handcrafted bed. But what happened is that I wasted $5000 and now have a giant piece of trash in my bedroom that I have to dispose of. After only 4 months, I noticed the mattress was starting to sag but I didn't despair because the mattress has a warranty. But this is just a scam because it took multiple phone calls and emails to get Airloom to send out a mattress inspector. This inspector makes all the movements of performing an inspection, taking measurements and photos. But, in the end, Airloom does nothing. Like other unfortunate customers, I will be returning to the mattress store to purchase something with a better reputation.

Lower Back Pain
It's disappointing how the quality of this mattress doesn't match its price. This mattress sags and has given my husband and I lower back problems. I didn't realize how the bed was causing my lower back problems until I had to travel for work a few weeks ago and the very first night back, my lower back pain started again. We've also attempted to rule out other problems (sleep with pillow support between knees when sleeping on the side, sleep without a pillow when sleeping on back, put a small pillow underneath knees when sleeping on back) to no avail. My husband and I have gone to chiropractors for alignments, yet the lower back problems persist; we've concluded that the issue is the bed and have already ordered a new mattress from another provider. Good riddance!

Laguna
Worst mattress ever for the money. The tufted buttons make it very uncomfortable.

High cost with increased back pain
Bought this very expensive mattress, first year I slept with no back pain of which I have a chronic back issue.past two years they have been out twice...1.5 inch dips which I am told on a $4000 bed is acceptable..acceptable to who.. severe back pain with no choices now. Very disappointed...

Nightmare Mattress
I went to the store to purchase the Serta Fusion Hybrid, the salesman recommended this mattress. It was a few hundred dollars more than the Serta so that convinced me it was better. The worst mattress ever, it slumps and does not bounce back when you get out of bed. In the mornings I feel like someone took a bat to me over night. It was so horrible I had to move into my guest room because Macy’s was closed due to the pandemic. I was happy when I was able to return this terrible mattress. I would never recommend it.

Comfortable Hybrid!
Unlike the last mattress I bought, this hybrid is really comfortable. It’s a very nice quality with a long term potential. It’s been exactly a month since it was delivered and I have no complaints. The adjustable base was a great bonus add on. I am very happy.

Love it!
Love this!!! It is so comfortable! The plush is the perfect balance of firmness and softness for comfort and support!

Very comfortable
It's always hard buying a new matress. This one was comfortable right away. It only took a week to get used to. It is not that thick so your not wrestling with sheets, and it's easy to rotate, and you don't need a step stool to get into bed. It is a bit expensive so I hope it lasts longer than the 7 years my sterns and foster.

Very nice mattress
My husband is an Iron worker and he has a lot of back pain so when he tried this mattress he woke up feeling great, the only think he says that is a little t soft which it was firmer but a really nice mattress.

Very Plush!
I have really enjoyed this mattress! It’s the best nights sleep that i have had in years. The mattress is plush, and it not too soft or too hard. It is just right!!! I look forward to getting kin the bed now!

Best mattress in 28 years!
My husband and I have bought 4 mattresses in the course of our marriage. This is the best one we have ever bought. We have had issues with hip and back pain, but we have no issues with any more sleeping with this mattress. We did buy the higher boxspring, which is slightly high for us ( I’m 5’6”) The delivery men were excellent! They were on time and took our old mattress away. They set up our mattress and were done in 20 minutes. Would definitely use Macy’s again!

Very good mattress
I have had a real problem with sciatica over the last couple of years. While this mattress has not prevented it, better body pressure distribution seems to have really helped. I don’t wake up in the AM tired and feeling achey.

Browse Serta Customer Reviews

Really nice when warm. Hard as a brick when cold.
Have a cabin where the bed room temp is around 60 in the winter. The upper 3 inches of gel memory foam is really ridgid when cold. Climb into a cold bed is more like climbing onto a piece of plywood. After about 10 minutes, your body temp softens the foam and it is really comfortable... until you roll over too far onto a cold slab and you are back on the plywood.

I sure hope summer is more comfy.

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The Best Mattress!
This is a great mattress! My husband and I moved to our new house and bought this mattress for our room. The first bed that came did not open up all the way and was basically a taco. We called Amazon and they sent a replacement. We have been sleeping on this bed for about 3 months now and we can feel the difference from the traditional mattress we had prior. Our sleep is a lot better, we no longer feel sore, and we don't notice each other's movement during the night. Definitely get this mattress!

Firm enough for a big man like me!
I weigh a lot in comparison to other people so I was initially hesitant to buy a memory foam mattress as I feared sinking to the bottom or drowning. This mattress not only held my weight stiffly but it is super comfortable and probably the best mattress I have ever used. I bought the double and it worked so well that when I bought a king bedroom set I decided to buy the bigger exact same mattress in king size. It come in a big box compressed so you will want to get it upstairs on the bedframe before you open it up and let it absorb all the air around.

Great Buy!
I was uncertain about purchasing a mattress on-line, but the price was so much below what I found in stores that I went ahead and made the purchase. I'm glad I did. The shipping was easy, the mattress quickly expanded once in place. I did not notice any odor. I'm sleeping much better through the night and wake with less back/hip pain. This mattress is a great buy, especially for the price!

Amazing
My wife and I were looking to upgrade our bed to a king during a recent move. We looked at all the big named stores for furniture / mattress and were taken back by the price of the memory foam mattress. We tried out the I-comfort mattress Raymour and Flanagan's and really liked it. After spending hours researching this mattress, I came to the conclusion that this is similar to the Serta I-comfort and about 1/4 - 1/3 of the price. This bed is exactly as advertised and feels identical the the I-comfort we tried in the store. We could not be happier and it sleeps so much better than a traditional spring mattress. I would recommend to anyone.

Remember, you also need a box spring or foundation. This will add another $200 - $400 for the total cost of the bed.

A most fantastic mattress
Our new mattress is comfortable beyond words and so much lighter than the Tempurapedic we had before for many years. It feels like a heavenly cloud and we have slept so well on it and could not be more pleased with our purchase. The price of it is unbelievably low, I recall we paid $2,000.00 for our old mattress over 15 years ago.

Maria & Ted Phillips

I snore less.
One of the best beds I have slept on. I usually sleep HOT and was leary of trying the memory foam bed, but i was amazed at how cool it sleeps. My wife has also said that I do not snore as much.
I could not give the bed a 5 for one reason. I like to sit on the edge of the bed and put on my shoes, but this bed does not have the support on the edges to do that.

Hard, hot, and bumpy
I've had this mattress for 3 weeks now and I am not happy. It is very firm for a memory foam mattress (maybe it will soften up over time), so firm that my body doesn't sink far enough to fill in the lumbar space of my back. I wake up sore every morning, and it reminds me of sleeping on the ground (I camp a lot, so I know). It was shipped in a shrink wrapped container, folded in half, so there is still a noticeable ridge down the center of the bed that divides the two halves. Also, even after airing it out for a week, it does still have a noticeable plastic smell. Lastly, it does trap a heat a little bit.

Overall, I am really unsatisfied, and am contemplating returning it.

Very good mattress
I have had this mattress for a year. The mattress is very good. I read a ton of reviews before purchasing this mattress. A lot of mixed reviews when I researched this mattress. I could not see spending 1500 to 3000 dollars for a similar mattress. I was a little skeptical because this mattress was so cheap. Amazon Prime was a factor in purchasing this mattress. The mattress is very good. No issues with smell or sagging. I am very happy

Hard as a rock
Wow, what a disappointment. Sure wish I'd listened to the reviews that said this mattress was HARD. It's not just firm, it's like sleeping on a stone slab. I can't imagine the hassle to pack it up to return it, so after a week of suffering, we bought a 4-inch memory foam topper, which has helped tremendously. However, as soon as we can afford it, we're buying a real memory foam mattress.

Way to firm for Foam!!
If I had it to do all over again I wouldn't have bought this. It needs to be listed as an Firm mattress. Since I have it, I tolerate it. I went out and bought a 1inch foam topper to put on it to reduce the firmness. What I do find is as you sleep on it and it warms up it gets softer. So I bought a heated mattress pad and put it on also. About an hour before bed time I turn it on low and it does soften the mattress somewhat. Over all I would never recommend this mattress nor would I by it if I knew what I know about it now.

Great Sleep
We were a little worried to buy the bed online, but took the plunge. We were pleasantly surprise at how quick it was delivered. The queen size bed was heavy, but being boxed up made it easier to move. Once in the bed room, we unpacked it and let it return to its original shape. About two hours. The bed sleeps great. My wife and I both enjoy the fact that it adjust to our size. It does not wiggle when I get out of bed at night. I was expecting to sleep hot, but the cool gel works. Great purchase and great value. We priced similar beds at retail stores and they cost $1200. Very happy.

I love this mattress
I bought this mattress almost 2 years ago and I still love it.

That being said, I must disclose that I am somewhat cold-natured, so I don't mind that it retains heat, as the new memory foam mattresses do. This is the only reason this mattress gets 4 stars instead of 5.

When I purchased this mattress, I had done quite a bit of research on prices and quality of memory foam mattresses, and found this one to be one of the most economic choices for the quality. I am happy that I chose this one.

It arrived in a big square box. WARNING: Do NOT open the box until after you drag it upstairs and into the room where you want to use it. Opening the box in another room will create a lot of unnecessary work for you.

The instructions said it would take about 24 hours to completely assume its proper shape and size. In reality, it was ready just a few hours later.

My husband complained that it was not as soft as he liked, so we bought a memory foam/gel mattress cover for it at Costco. This helped make it softer and provided some relief for my husband from the heat retention.

If I had to buy another mattress, I would buy this one again.

Smart buy
The full size mattress is really comfortable. Bigger then a normal full size mattress. We had to replace the old boxspring to a sleep master smart base because of the size if the new Serta. Now we have more room under the bed for storage as well.

Great for sleeping, but quality a bit poor.
I was already to give this a 5 star rating. We bought it in june for our summer place. We have a temperpedic and home and never sleep well with out it. We could not justify the cost to buy one for the summer place. When we found this we were excited! The negative reviews sounded like the negative reviews for temper pedic, so we were not too worried. The box made it really easy to transport ourselves to our place. It opened and inflated great! We had all the windows open and fans going, but we never really noticed an odor. We even slept on it the first night!. It was close to the temper pedic sleep wise. Not quite as cloud like, a little harder, but it worked for us!

This weekend, I took off the waterproof cover that we purchased to wash it with the sheets. I found 4 places on the mattress where the seams were split and you could see the foam inside. Very dissapointing! We expected a little more from a Serta!

Love this mattress
Excellent mattress through and throughout..Amazon was super quick and mattress was in perfect shape..As I sleep on this mattress 2 yrs later all I can say is I sleep like a baby..It feels like you're sleeping on a cloud ..I wake up refreshed from a great night sleep day in and day out..

I'm lovin' it!
Researched loads of beds in my desperate attempt to get a good nights sleep and deep six the pillow top that was aggravating my already ailing lower back...........decided on the Serta icomfort since many people commented on how hot the memory foam gets.....and tried it out at my local store where they were upwards of $1600 depending on the depth. Arrived promptly, NO SMELL, easy set up and was sleeping in it that night....however my husbands initial comment before he had slept on it, was that it was like a slab of concrete.......... but once you're in it this is not the case... It is firm, yet neither too firm nor too soft and extremely comfortable altho it did take me 3-4 nights to get used to it having been sleeping on a pillow top, and I did find I had to adjust my mediflow pillow somewhat so it was flatter and lower...........the only down side I can see, is that both myself and my husband have been lingering in bed much later than normal, I used to be up at the crack of dawn since my back would be complaining and I needed to get up, but its oh so comfortable, and I'm loathe to get up when its so very snuggly and cosy....I'm sleeping much better with less tossing and turning due to pressure points.... if you're considering one, I'd say go for it, we both love it and were not dissapointed in any way!
**UPDATE** Oct. 2014 No sagging....best bed EVER!

Serta 12-Inch Gel Foam 3-Layer King Mattress
We received this mattress packed in its box and we took it to the bed and unboxed it accordingly to the instructions. Here is a short video of the process. [...] We then waited only a few hours, made the bed, and slept that night on it. Its been great this first week! Highly recommended and I will write another review after a few more weeks along with an updated video of it. It was awesome to see it take its shape! Thanks

Intelwalk

Great mattress. Unbeatable price.
Bought this mattress after trying out several different foam beds at various stores. Macy's had the Serta line of beds and I liked them much more than the others that were there. So I was very pleased to find the mattress on here.

I bought the full sized bed and it came in a box that's roughly 4' by 2' by 2'. The factory folds the mattress several times and then compresses it in a plastic wrapper. I put it on my existing box spring and opened it up and left it sit for about 6 hours for it to reach its full shape.

There was a slight smell to it but nothing unpleasant and by the time I put the mattress pad and sheets on it, I was sleeping on it the first night without any issue.

If this is your first foam bed it will take a few nights to a week to fully acclimate to the difference between this and a spring based bed, so dont give up on it too quickly.

I sleep on my back and side a lot and used to have horrible shoulder and hip pain from a conventional mattress and the pressure points. I am pleased to say this is entirely gone with this mattress.

I normally like a very soft squishy mattress and when you first sit or lay on this bed (especially if it's a bit cold) it's very firm. I laid on it and thought, "this will never work". Then it begins to conform to your body and supports you so well, you'll understand why so many people are switching to this type of bed.

With any foam bed, they hold a little more heat than a normal mattress. I havent had an issue with this one other than during the colder months I had to turn my electric blanket down than where it's normally set and I am fine. I would HIGHLY recommend this bed and at this price you just cant beat it.

Best mattress I have owned
I have had this mattress for over 3 years now and it is just like new. Would highly recommend if you are looking for a quality memory foam mattress at a great price. I have back problems and this has been wonderful.

This is a great mattress!
I was very skeptical when I ordered the product, and when the mattress was delivered in a 3 ft box and I pulled out the mattress folded over and shrink wrapped, I became even more anxious. When you first open the mattress and flatten it out, it will be hard as a rock. This is only because the gel becomes cold and needs time to reach room temperature. I let my mattress straighten out for around 5 hours, and by that time the mattress was completely flat and much softer. I wish the mattress was a little firmer, but all in all I am very happy with my purchase. The mattress is extremely comfortable and I love that the mattress retains my body heat, especially during the winter. If you're looking for a comfortable mattress at an affordable price, I highly recommend this mattress.

So far so good
You have to let this bed have a break in period. It was shipped in a little box and expanded very quickly. My husband built a platform out of wood for the bed. The product only had a smell for the first night or two but nothing like some of the reviews had mentioned. Now it did have a high spot for the first two weeks but after it began to break in things got better. I waited to review this poduct because I heard that these type of beds need to be broken in before you can have a real good nights sleep. We are both sleeping better. I love it even more because my husband wakes up earlier than me and I never ever feel him moving or getting up before me. I love that part. This was a good buy. I didn't give it a five becuse I am a hard grader.

Just Right
I ordered this bed in the offset chance that it would be comparable to the beds in the big chains (i.e. Macy's, Sears, Etc.). I was pleasantly surprised when it arrive on schedule and was set up and ready in minutes. There was no smell that a lot of other customers spoke of. It did have a slight crease for the first few days. However it has fallen and I assumed it was due to packing. I've only spent two nights on it as I'm not moved in yet, but it made for a comfortable sleep. Especially with my girlfriend. Having my arm under her pillow didn't come accompanied with the "dead arm" that happens on most mattresses. All in all it was a good experience and saved a new home owner a lot of money. Thanks!!

Just like the more expensive mattresses
We went to a department store to try out memory foam mattresses and got sticker shoch at the prices. We came home found this Serta on Amazon we ordered it right away. When it arrived we were very surprised to find that it feels like a nuch more expensive mattress. We are very happy with purchase of this mattress. Thanks so very much.

I am in love with my new mattress
I am in love with my new mattress. It's a whole lot firmer than my old one, but a whole lot more comfortable. I had the luxury of testing it at my parent's home first. I have already recommended it several times.

I like it, wife hates it
I purchased this mattress 6 months ago after trying out the Gel mattress in a local store. This mattress doesn't seem as soft as the one in the store. My wife liked it at first, but after a few weeks changed her mind. She now says it is the hardest mattress she has ever slept on, but she seems to sleep well. I have back problems, and I do think the mattress is hard but I also think it helps my back. The gel does help keep you cool, but the foam mattress does hold some heat.

Amazing mattress!
Greatest mattress I've ever slept on. I am about 205 lb and it hasn't had the denting problem other foam mattress suffer from even after a year of use. The gel also helps to keep it nice and cool during the summer months.

Also, there was no noticible smell when I opened it.

Love it!
I had read a lot of reviews before purchasing this mattress and I am so glad I did. It does take two people to set this mattress up, but easy to place, remove the package, and let it sit to expand. There was a slight odor of chemical, but it wasn't that bad. I opened the sliding door to let natural air in and seemed to be kind of gone by the evening. The bed was comfortable, firm, and felt very relaxed as soon as I laid in it. This was definitely a good purchase for the price!

For a great night's sleep.
This mattress is very comfortable - no pain from pressure points. It is quite firm but we use a fluffy mattress pad which makes it just right for us. The mattress is barely a month old but so far, we love it.

Amazon told me to wait and now i can't return this item.....NICE!!!!!!!
I purchased this bed and the first one came to me falling apart... The replacement one seemed to be ok... we set up the bed and it seemed to take it shape over the next 24 to 48 hours... it had a very high spot in the center on the fold that they put in it to box this item.... the high spot never went away... i spoke with a amazon rep. and the said that it should relax and lay flat... it has been almost a year am I'm still waiting for it to lay flat...i have to lay in the middle of the bed to cuddle with the wife!!! this don't make me happy... so it looks like I have to spend more money and get a new one...i just spoke with a Amazon rep. and he told me that the return window was only a few weeks from purchase... so i waited as asked and now i can't return this item...I to me seems like i was told to wait so that they didn't have to return this item!!!!! Amazon is usually good with things like this but per there request that i wait i loose out??? this just don't seem right in my eyes... i guess I'm out the 581.94 that i paid... YOU HAVE BEEN WARNED DON'T BUY!!!!!!

Gimmick product, period
I bought this in hopes of finally getting good night's sleep on a comfortable mattress. That didn't/hasn't happened. Hands down the dumbest purchased I've made off Amazon ever. This thing is HORRIBLE.
Main complaints:
*Stiff as a board.. No matter the temperature (they claim your body temperature will fix it as it heats up)
*Stinks of chemicals. Not sure what its made out of but WOW! Smells like I'm sleeping in an open can of paint.
*I weigh around 190lbs and I don't even make a dent in this thing. I don't sink in and it sure doesn't "form" around me.

Talking to a retail seller of these he told me more foam mattresses are returned than kept. The floor models are beat down versions of the real things so people can't feel the stiffness.

Gimmick product, period

Good company bad product.
This company is good but the mattress sucks. The first one we got we thought there was a defect because where we sleep there are large indentions but since they replace the mattress the same thing is happening .

If you buy this, don't plan on staying out of it for long.
If you buy this, don't plan on staying out of it for long. This mattress is so deliciously cozy that after the first night, I ordered one for my daughter as a birthday gift. No more legs cramps, neck pain from sleeping in the wrong position and the mattress doesn't heat up like the regular memory foam beds. SOOOO nice!

SERTA DOES NOT MAKE THIS MATTRESS. WARRANTY IS THROUGH OTHER MANUFACTURER. READ ISSUES BELOW
We purchased on 10/30/2011 and keep a protective mattress pad/cover and deep pocket fitted sheet on at all times. We paid $583 for a queen back them. We have just reported issues to Serta, who told us Sleep Innovations makes the mattress for them. Sleep Innovations are now Innocor Comfort out of New Jersey. We have to deal with them and not Serta. Wish I would of known that back then. The issues we are having is that the Gel Foam has shrunk 1.5 inches on the foot of the mattress and 1 inch on the one side, across the entire width and length of the mattress. In addition, the seams are coming apart and separating on the top of the mattress cover. Innocor emailed me a form to fill out and I have to send them a copy of the Amazon receipt and photos of the issues. We will see how the warranty comes into play and if they make good on a replacement or refund. Will keep everyone updated.

Not Bad for a Serta-ish Mattress
We had a spring mattress that was causing back problems, went to 100 stores and looked at the memory foam options, then decided to buy this one because it was less than half the price. The one caveat is - the mattress says it's Serta but it's not really. It's made by Sleep Innovations (who is not Serta). We talked to support about it when all the docs showed up in a Serta envelope but were labeled as Sleep Innovations and they seemed confused about it as well. Then we called Serta to ask about it and they said they sold the rights to Sleep Innovations to make the mattress and use their logo to help sell it. All very confusing and more complex than it needs to be - but at the end of the day, we like the mattress so far and it wasn't outrageously expensive. Now onto the actual mattress...

It's definitely pretty firm. I think we've had it long enough now that it's officially "broken in". We did add a topper to it to make it more comfortable. If you have a low bed platform, you'll probably want to buy a solid riser (unless you like doing an ab workout to get in an out of bed). So far, I'd say worth the money. Will come back and re-update in a few months.

4 years later and it's still wonderful
I waited to write a review ... and then I forgot about it. I bought the mattress in 2012 and today in 2016 it doesn't have dips or depressions where we sleep and is wonderfully comfortable. There are two things to consider about foam mattresses and it's a little confusing. 1) FIRMNESS - This is is ability of the mattress to support you body without sagging or forming depressions. This has to do with the density of the foam. That's why some reviewers talk about how heavy this mattress is - it's because it's so firm - and that's a good thing. It's why 4 years later the foam is still in good shape. 2) SOFTNESS - This is the Pillow Effect on the top of mattress that gives you comfort. This mattress is very Firm but not Soft on top. And that makes it feel a little "rock like" to some. If you like a lightly pillowed top I HIGHLY recommend a 2.5 inch gel mattress topper. (The one Costco sells is perfect). I know it seems like the whole mattress is now more expensive but too many other less expensive mattresses sag (are not firm enough) to hold up over the years, and that's false economy. Also trying to dispose of a heavy foam mattress is not fun. My husband and I think this mattress is wonderful.

Firm. Supportive. Not Plush.
We have been sleeping on foam mattresses for a long time and will never go back to springs. This mattress in particular has excellent support characteristics but if you are looking for a "plush" feel, you will need a topper. This is a firm mattress which supports the body. It is not a mattress you sink into like a cloud. Some will equate that firmness with being an uncomfortable mattress but really it is just for people who prefer firmness to plushness. Before you buy this one online, you should go to your local mattress store and ask to try their most firm mattress. You must lay on a foam mattress for more than a few seconds to give it time to adjust to your body. If the firm feels right, this will suit your needs. If you need plushness, keep shopping.

On a side note, another advantage to a foam mattress of this thickness is that you do not need a box spring. Whatever you put this on will be fine for a bed which means you can make a pretty cool artistic platform beds, or set it on a board or cinder blocks or whatever and as long as there is a flat surface directly under the mattress, the feel will be the same as if you used expensive box springs.

not for us
This gel foam mattress was really hard for me. I was 9 months pregnant when we got this mattress and I thought it would be good because it can help me get a good nigh rest by having a good support. Nope. I was wrong. It felt like I was sleeping on the floor. Every time I move it hurts. Plus it wasn't comfortable because it was hot. Don't know why since it's suppose to have a gel foam but I guess that doesn't work for me. If you prefer plush mattresses, this is not for you.

Comfortable
I've purchase memory foam toppers in the past and wound up very unhappy with them. I would sink in too much and wake up throughout the night just to turn over. I've had no problems with this and now realize there is a HUGE difference between toppers and a real memory foam mattress.

First off, this thing weighs a lot, nearly 100 lbs. If you don't have a strong man to help you with this, you will have trouble. UPS had to help me in the door with it on a dolly. It arrives in a box, contorted and airtight sealed. Unpacking was a two man job and we unpacked it right on the frame.

This mattress does not sink much when you lay on it and reminds me very much of quality mattresses of years past (prior to pillowtop.) No achy back from this mattress! The hardest thing we had was finding a proper platform for it. Wound up going with the Structures by Malouf HIGHRISE Folding Metal Bed Frame 14" High Bi-Fold Platform Bed Base, KING and didn't even need plywood or anything. We put the mattress straight onto it and this was an affordable option over a platform.

I will need a new twin mattress soon and I will definitely be getting one of these mattresses for that bed.

****UPDATE: Aug 14, 2012****
I now own two of these. After having owned the first one for quite a while, I felt the need to come back and clarify something.
Foam mattresses and toppers are hot to sleep on. I thought everyone knew this, but since they don't, I needed to let them know. If you are prone to being cold, you will like this mattress. If you are prone to being hot, you will hate this mattress and definitely wake up sweating.

GREAT MATTRESS
COULDN'T BE HAPPIER. I AM A SENIOR WITH SEVERAL ORTHOPEDIC ISSUES. BECAUSE OF PAIN IN MY HIP I WAS HAVING TO SLEEP ON THE COUCH, WHERE THE DEPRESSIONS BETWEEN SEAT CUSHIONS FIT MY CURVES. NOW I CAN SLEEP IN BED AND MY HIP DOES NOT HURT. I HAVN'T BEEN ABLE TO SAY THAT FOR 2 YEARS. SHOULDER PAIN ON THE SAME SIDE DID NOT RESPOND AS WELL BUT IT IS ALSO IMPROVED. SINCE I AM MENOPAUSAL, HEAT WAVES -NOT FLASHES- KEPT ME FROM TRYING THE ORIGINAL TEMPERPEDIC TYPE MATTRESSES, BUT THIS SERTA GEL FOAM MATTRESS DOES NOT TRAP THE HEAT, JUST LIKE THEY SAID. SINCE THERE WAS SOME DISCUSSION ABOUT SMELL, (AND A SERTA PILLOW I PURCHASED DID HAVE A STRONG ODOR FOR A FEW DAYS) I CHOSE TO OPEN THE MATTRESS IN ANOTHER ROOM. THIS WAS NOT NECESSARY, ODOR WAS VERY LOW. I HAD LAID IT ON A SHEET AND WE WERE ABLE TO MOVE IT EASILY TO THE OTHER ROOM. GREAT PRODUCT!!