Fametta's video entry for the 2023-2024 Slumber Search Disrupt $1,000 Scholarship focuses on disrupting the hair and beauty industry by creating a unique on-demand hairstyling product delivery service focused on serving shoppers from a wide array of backgrounds. By highlighting her own story of her evolving hairstyles day-to-day, she excellently showcases her brand's target market and why her unique go-to-market strategy with on-demand delivery would appeal and delight customers in both metro areas and also underserved regions.
Fametta's warm and personal tone flawlessly merges with her amazing marketing skills. Her video is convincing and instructive, while also being authentic and impassioned. Without mincing words, she did an excellent job describing her product, why it's needed, and how it would entice a wide range of shoppers, including herself. Her use of mobile video transitions and techniques also matched her on-demand mobile app pitch. All of this made her video stand out.
It's no wonder that Fametta is a campus ambassador for brands like Amazon Prime, Dove, and Pink and has a passion for creating content. She truly has the skills. Bravo!
I will be graduating in May 2025 with a major in Strategic Communications and a minor in Leadership. After graduation, I plan to pursue a career in social media marketing or [as a] creative media specialist! I also plan on continuing my community service work with the children in my community!
With her already active work as a brand ambassador on campus, she hopes to find her fit in the advertising world. With such a charismatic persona and experienced skillset, we're excited for her goals to become reality.
We wish Fametta all the best in her future studies and endeavors. Congratulations, Fametta!
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